Review
DAVE TROTT is not only a brilliant advertising copywriter, but a great team leader. He now shares his thoughts about how you do advertising and run departments. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius. --The Sunday Times
Product Description
Creative Mischief collects together all the highlights from Dave Trott's online blog about advertising. Part autobiography, part short story, part how-to advice, each of the entries will refresh your thinking about any creative process, whether it belongs to advertising, writing a book, or managing a team of employees. Published for the first time in book form, Creative Mischief, is a perfect prompt for anyone looking for new ideas, or for readers who simply enjoy the kind of funny story that, as Dave says, he would normally tell over a drink or three.
