DAVE TROTT is not only a brilliant advertising copywriter, but a great team leader. He now shares his thoughts about how you do advertising and run departments. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius. --The Sunday Times
About the Author
Dave Trott got a Rockefeller Scholarship to go to art school in New York. There he discovered advertising that was changing the way companies talked to consumers. He trained on Madison Avenue at the end of the Mad Men era, when the three-martini lunch and golf course advertising was for dinosaurs, and the creative revolution was just starting. After 4 years, to avoid getting drafted for Vietnam, Dave came back to London. He spent ten years at BMP working with, and learning from, the legendary John Webster. Some of the advertising he worked on was: Ernie the Milkman for Unigate. LipsmackinthirstquenchinacetastingmotivatinggoodbuzzinhighwalkingfasttalkingcoollivinevergivincoolfizzinPepsi. Gercha with Chas & Dave. He left to open one of the most influential and anti-establishment agencies of the 1980s: GGT - an agency that produced: Hello Tosh Gotta Toshiba ; Aristonandonandonandon (quoted in a speech by Margaret Thatcher); the Lurpak Butter Man; Red Rock Cider with Leslie Nielsen; You can break a brolley but you can t K-nacker a K-nirps ; the LWT poster campaign that received death threats from the followers of Ayatollah Khomeini; the Cadburys poster campaign that caused Indians to threaten to burn their factories; the London Dockland s campaign that the Kray brothers objected to; the LWT poster that an Arsenal manager claims got him the sack; the Sekonda campaign that ended up on the front page of The Sun; the Walkers Poppadum ad that the Daily Mail labelled racist; the Holsten Pils campaign featuring Griff Rhys Jones and dead Hollywood film stars; and a controversial multi-media campaign, made entirely for free, that helped get the Third World Debt discussed by the world s governments. Dave Trott has worked with Benny Hill, Ian Dury, Ken Livingstone, Spike Milligan, Alan Sugar, Bob Geldof, Stephen Hawking, Peter Cook, Ridley and Tony Scott, Hugh Hudson, and Alan Parker. Since the mid-seventies Dave has trained generations of creative directors working and winning awards in advertising today. Apart from advertising, his interests are art, philosophy, football, and creativity in general.