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Creative Mischief: 1 [Paperback]

Dave Trott (Author)

4.8 out of 5 stars See all reviews (13 customer reviews)

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Product details

Paperback: 208 pages
Publisher: LOAF Marketing; 1st edition (1 Dec 2009)
Language English
ISBN-10: 095643570X
ISBN-13: 978-0956435705
Product Dimensions: 17.4 x 12.2 x 1.8 cm

Average Customer Review: 4.8 out of 5 stars See all reviews (13 customer reviews)

Amazon Bestsellers Rank: 10,725 in Books (See Top 100 in Books)
- #15 in Books > Business, Finance & Law > Sales & Marketing > Advertising

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Product Description

Review

DAVE TROTT is not only a brilliant advertising copywriter, but a great team leader. He now shares his thoughts about how you do advertising and run departments. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius. --The Sunday Times

Product Description

Creative Mischief collects together all the highlights from Dave Trott s online blog about advertising. Part autobiography, part short story, part how-to advice, each of the entries will refresh your thinking about any creative process, whether it belongs to advertising, writing a book, or managing a team of employees. Published for the first time in book form, Creative Mischief, is a perfect prompt for anyone looking for new ideas, or for readers who simply enjoy the kind of funny story that, as Dave says, he would normally tell over a drink or three .

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Inside This Book (Learn More)

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Front Cover | Copyright | Excerpt | Back Cover

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Customer Reviews

13 Reviews

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4 star:		(2)
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Average Customer Review

4.8 out of 5 stars (13 customer reviews)

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Genius, 12 Jun 2010

D. G. Mcewan (Durham, England.) - See all my reviews
(REAL NAME)

This review is from: Creative Mischief: 1 (Paperback)

For more years than I care to remember Dave Trott has been a legend in the advertising world. So it is great to actually have his pearls of wisdom at your fingertips. Not merely a book about advertising more a guide to life in general. Well put together in short punchy episodes so you can nip in and out at your leisure.

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4 of 4 people found the following review helpful:

5.0 out of 5 stars Creative Mischief, Creative Brilliance, 20 Dec 2009

N. Perkin "neilperkin" (London) - See all my reviews
(REAL NAME)

This review is from: Creative Mischief: 1 (Paperback)

The previous reviewer is right - Dave Trott is indeed an advertising legend and his writing is as good as you would expect from such a creative genius. The fact that the book is a compilation of the best of his blog posts mean you get a succession of inspiring insights wrapped up with wit, charm and some lovely storytelling. At the start of the book, Dave says that there are two requirements from anything he reads: he has to learn something, or it has to be entertaining. 'Creative Mishchief' fulfilled botn criteria for me.

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3 of 3 people found the following review helpful:

5.0 out of 5 stars Engaging, amusing and at times laugh-out-loud funny, 6 July 2011

Mr. Keith G. Tricker (Bishop's Stortford, Herts. UK) - See all my reviews
(REAL NAME)

This review is from: Creative Mischief: 1 (Paperback)

This book should be subtitled 'The with and wisdom of Dave Trott'. It's full of aphorisms, anecdotes and cracker barrel philosophy, with only glancing reference to the advertising profession, of which he is an acknowledged master. But it's none the worst for that: after all, what do they know of advertising who only advertising know?

Personally I found it engaging, amusing and at times laugh out loud funny - check out the vignette of Ian Drury dropping in unannounced for a drink-and-drug soaked Christmas dinner with the Trott family, and Dave's account of Frank Muir mugging an innocent bystander in New York's Central Park (no, I didn't believe it either, but you'll have to buy the book to find out how this deliciously absurb incident came about.

All in all it reaffirmed my belief in copywriters as Clark Kent style super-heroes. (David Ogilvy once said that copywriters are the least visible people in an agency, but the most important). But then I'm a copywriter myself, so I admit to being a bit biased!

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Most Recent Customer Reviews

5.0 out of 5 stars Best book on ads you'll ever buy.
As a student, we spent one night a week for about six weeks listening to Dave Trott speak at his agency, Walsh, Trott, Chick, Smith (as it was then). Read more

Published 5 months ago by Mark Davies

4.0 out of 5 stars A recommended read for anyone in advertising, marketing, communications, PR
Dave Trott is a legendary advertising copywriter of the modern era. I was delighted when I finally managed to get my hands on Creative Mischief, a book which I'd heard a lot... Read more

Published 5 months ago by Bix

4.0 out of 5 stars Great wisdom, fascinating examples, brilliant writing
This is a really fabulous collection of insight-filled thought pieces, I learned so much from reading it and now I'm an avid fan of his blog. Read more

Published 9 months ago by Em

5.0 out of 5 stars Words of real wisdom
Like Paul Arden's books, this is a cracking read that gives you a huge amount of knowledge quickly and enjoyably. Read more

Published 13 months ago by Ben Kay

5.0 out of 5 stars Really enjoyable read!
I didn't know much about the ad industry, but this book has sparked an interest to learn more!
I have since looked up a few of the agencies mentioned throughout the book and... Read more

Published 15 months ago by Recent interest

5.0 out of 5 stars anybody and evereybody can learn from this...
Only time to snatch a couple of pages, a train journey or a wet afternoon? However long one has to spend reading this, there's a massively valuable piece of advice or a useful... Read more

Published 18 months ago by wotapalava

5.0 out of 5 stars Excellent reading for anyone in advertising
I bought this book after meeting Dave Trott at a networking event and I decided to look him up as i was really impressed with what he had to say. Read more

Published 19 months ago by AMelrose

5.0 out of 5 stars Look what some of the key people in advertising think of this book
"Dave's thinking is uncompromisingly clear. It created the toughest environment I ever worked in and the most I ever learned. Read more

Published 23 months ago by David Greene

5.0 out of 5 stars Creative Mischief
Storytelling at its best. Advertising at its best. Once you start reading you cannot stop. I wish I could burn every story into my memory. Read more

Published 23 months ago by S. Singleton

5.0 out of 5 stars A must read for anybody in advertising
Can't believe there are no reviews yet. Dave Trott is an advertising legend. His blog is highly respected by peers and students of advertising. Read more

Published on 18 Dec 2009 by Paul Dervan

› See all 13 customer reviews on Amazon.co.uk

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