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Creative Mischief: 1 Paperback – 1 Dec 2009


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Product details

  • Paperback: 208 pages
  • Publisher: LOAF Marketing; 1st edition (1 Dec 2009)
  • Language: English
  • ISBN-10: 095643570X
  • ISBN-13: 978-0956435705
  • Product Dimensions: 17.4 x 12.2 x 1.8 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Bestsellers Rank: 14,316 in Books (See Top 100 in Books)

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Product Description

Review

DAVE TROTT is not only a brilliant advertising copywriter, but a great team leader. He now shares his thoughts about how you do advertising and run departments. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius. --The Sunday Times

About the Author

Dave Trott got a Rockefeller Scholarship to go to art school in New York. There he discovered advertising that was changing the way companies talked to consumers. He trained on Madison Avenue at the end of the Mad Men era, when the three-martini lunch and golf course advertising was for dinosaurs, and the creative revolution was just starting. After 4 years, to avoid getting drafted for Vietnam, Dave came back to London. He spent ten years at BMP working with, and learning from, the legendary John Webster. Some of the advertising he worked on was: Ernie the Milkman for Unigate. LipsmackinthirstquenchinacetastingmotivatinggoodbuzzinhighwalkingfasttalkingcoollivinevergivincoolfizzinPepsi. Gercha with Chas & Dave. He left to open one of the most influential and anti-establishment agencies of the 1980s: GGT - an agency that produced: Hello Tosh Gotta Toshiba ; Aristonandonandonandon (quoted in a speech by Margaret Thatcher); the Lurpak Butter Man; Red Rock Cider with Leslie Nielsen; You can break a brolley but you can t K-nacker a K-nirps ; the LWT poster campaign that received death threats from the followers of Ayatollah Khomeini; the Cadburys poster campaign that caused Indians to threaten to burn their factories; the London Dockland s campaign that the Kray brothers objected to; the LWT poster that an Arsenal manager claims got him the sack; the Sekonda campaign that ended up on the front page of The Sun; the Walkers Poppadum ad that the Daily Mail labelled racist; the Holsten Pils campaign featuring Griff Rhys Jones and dead Hollywood film stars; and a controversial multi-media campaign, made entirely for free, that helped get the Third World Debt discussed by the world s governments. Dave Trott has worked with Benny Hill, Ian Dury, Ken Livingstone, Spike Milligan, Alan Sugar, Bob Geldof, Stephen Hawking, Peter Cook, Ridley and Tony Scott, Hugh Hudson, and Alan Parker. Since the mid-seventies Dave has trained generations of creative directors working and winning awards in advertising today. Apart from advertising, his interests are art, philosophy, football, and creativity in general.

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10 of 10 people found the following review helpful By N. Perkin on 20 Dec 2009
Format: Paperback
The previous reviewer is right - Dave Trott is indeed an advertising legend and his writing is as good as you would expect from such a creative genius. The fact that the book is a compilation of the best of his blog posts mean you get a succession of inspiring insights wrapped up with wit, charm and some lovely storytelling. At the start of the book, Dave says that there are two requirements from anything he reads: he has to learn something, or it has to be entertaining. 'Creative Mishchief' fulfilled botn criteria for me.
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7 of 7 people found the following review helpful By D. G. Mcewan on 12 Jun 2010
Format: Paperback
For more years than I care to remember Dave Trott has been a legend in the advertising world. So it is great to actually have his pearls of wisdom at your fingertips. Not merely a book about advertising more a guide to life in general. Well put together in short punchy episodes so you can nip in and out at your leisure.
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4 of 4 people found the following review helpful By Em on 7 May 2011
Format: Paperback
This is a really fabulous collection of insight-filled thought pieces, I learned so much from reading it and now I'm an avid fan of his blog.

Dave Trott really is one of advertising's living legends and a true guru. If you're interested in marketing or advertising, read this it's excellent!
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3 of 3 people found the following review helpful By Paul Dervan on 18 Dec 2009
Format: Paperback Verified Purchase
Can't believe there are no reviews yet. Dave Trott is an advertising legend. His blog is highly respected by peers and students of advertising. I can't recommend Creative Mischief enough. It is short and full of wisdom. Not a word wasted. It will make you think. And help you be a better marketer. If you liked Ries and Trout's "Positioning, the battle for your mind" or Jon Steel's "Truth, lies and advertising", you will love this.
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3 of 3 people found the following review helpful By Ben Kay on 12 Jan 2011
Format: Paperback
Like Paul Arden's books, this is a cracking read that gives you a huge amount of knowledge quickly and enjoyably. It's full of brilliant advice that is aimed towards advertising but could just as easily apply to other areas of life. Word for word it must be one of the most helpful and interesting books out there. Congrats, Mr. T.
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2 of 2 people found the following review helpful By G Marwaha on 1 Sep 2011
Format: Paperback Verified Purchase
Dave Trott is a legendary advertising copywriter of the modern era. I was delighted when I finally managed to get my hands on Creative Mischief, a book which I'd heard a lot about.

Before I go into details, I would recommend that if you're involved or interested in advertising, PR, communications or marketing, then this book is applicable to all those disciplines. Another reviewer has suggested that this is "more a guide to life in general" - to which I would disagree, although certainly, some of the principles could be relevant to "life". The bias is certainly towards advertising - although this is NOT a how manual in how to succeed in advertising.

The first thing I noticed about the book was that it was in a very handy size - it's not a pocket book, but it's small enough that it's easy enough to carry around (you could put into the pockets of a coat/jacket). I managed to read through it in a couple of hours. The paper quality is very good and the lines are nicely spaced out.

The book is divided into 62 "chapters" which are essentially very short stories covering Trott's professional and, occasionally, personal experiences. Some are a page long, others a few pages long. They're not in any sort of order (either chronological or in terms of telling a specific story). The stories are engaging and witty - there are no "thou shall do this" or "thou shouldn't do this" - Trott doesn't go about telling you how to lead your life; he doesn't preach; and nor does he tell you how to succeed in advertising - he's simply telling you the lessons he has learned over the course of his distinguished career; the things he did well and the things he screwed up on. Whether you take note and change your behaviour is entirely up to you.
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2 of 2 people found the following review helpful By Recent interest on 17 Nov 2010
Format: Paperback
I didn't know much about the ad industry, but this book has sparked an interest to learn more!
I have since looked up a few of the agencies mentioned throughout the book and stumbled upon an extremely vibrant and interesting industry!
The anecdotal style makes for an accessible read perfect for commuter journeys.
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2 of 2 people found the following review helpful By wotapalava on 22 Aug 2010
Format: Paperback
Only time to snatch a couple of pages, a train journey or a wet afternoon? However long one has to spend reading this, there's a massively valuable piece of advice or a useful idea or a though provoking, humorous anecdote worth having on every page.

You don't have to understand what advertising is about or who the characters involved are (... that helps add to the overall form), I defy anybody not to take something useful away with them having read this.

Pithy and digestible - and fun
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