Product Description
Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules.
From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen.
Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies.
Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.
From the Publisher
1. Future back. Escape the limitations of existing markets by designing the future then working backwards to today.
2. World views. Creativity is about perspective, seeing your world through new eyes - children, space, art.
3. Rule breaking. First define all the rules and conventions and then imagine how you could break or invert them.
4. Open and close. Creativity is divergent whilst innovation is also convergent, ensuring creative ideas have impact.
5. Creative fusions. The best solutions often emerge from combinations - atomic ideas into molecular concepts.
6. Open innovation. Customers are collaborative partners in innovation, turning new insights into useful applications.
7. Trickling up. Ideas flow from margins to mainstream, from extreme users, other sectors and emerging markets.
8. Aesthetic design. Memorable design is like nature. It has beauty and purpose, form that follows function.
9. Market vortex. Market entry is just the start, it how you influence and reshape markets that define your destiny
10. Social entrepreneurs. Sustainability is our biggest catalyst, finding new ways to make peoples' lives better.
