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Trade in Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers for an Amazon.co.uk gift card of up to £0.65, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Special Offer until June 30, 2013: Receive an additional £5 promotional Gift Card, when you trade-in at least £10 worth of books. Learn more
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1. Future back. Escape the limitations of existing markets by designing the future then working backwards to today.
2. World views. Creativity is about perspective, seeing your world through new eyes - children, space, art.
3. Rule breaking. First define all the rules and conventions and then imagine how you could break or invert them.
4. Open and close. Creativity is divergent whilst innovation is also convergent, ensuring creative ideas have impact.
5. Creative fusions. The best solutions often emerge from combinations - atomic ideas into molecular concepts.
6. Open innovation. Customers are collaborative partners in innovation, turning new insights into useful applications.
7. Trickling up. Ideas flow from margins to mainstream, from extreme users, other sectors and emerging markets.
8. Aesthetic design. Memorable design is like nature. It has beauty and purpose, form that follows function.
9. Market vortex. Market entry is just the start, it how you influence and reshape markets that define your destiny
10. Social entrepreneurs. Sustainability is our biggest catalyst, finding new ways to make peoples' lives better.
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