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Creative Genius
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Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically...intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.
From the Publisher
10 ideas to get started...
1. Future back. Escape the limitations of existing markets by designing the future then working backwards to today.
2. World views. Creativity is about perspective, seeing your world through new eyes - children, space, art.
3. Rule breaking. First define all the rules and conventions and then imagine how you could break or invert them.
4. Open and close. Creativity is divergent whilst innovation is also convergent, ensuring creative ideas have impact.
5. Creative fusions. The best solutions often emerge from combinations - atomic ideas into molecular concepts.
6. Open innovation. Customers are collaborative partners in innovation, turning new insights into useful applications.
7. Trickling up. Ideas flow from margins to mainstream, from extreme users, other sectors and emerging markets.
8. Aesthetic design. Memorable design is like nature. It has beauty and purpose, form that follows function.
9. Market vortex. Market entry is just the start, it how you influence and reshape markets that define your destiny
10. Social entrepreneurs. Sustainability is our biggest catalyst, finding new ways to make peoples' lives better.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Creative Genius,
By Gordon Ross "Gordon Ross / the Market Magazine" (Surrey, England) - See all my reviews
This review is from: Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers (Hardcover)
"Creative Genius - An Innovation Guide for Business Leaders, Border Crossers and Game Changers"
From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. The same holds true for every highly innovative company. In Creative Genius, Peter Fisk gives us strategies for innovation and practical tools for making that innovation happen. Peter Fisk is a bestselling author, speaker and innovation consultant, who has worked with companies such as American Express, British Airways, Coca-Cola, and Microsoft.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
CREATIVE GENIUS,
By
This review is from: Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers (Hardcover)
Enjoying reading this under blue skies (in the garden during the fantastic weather). Short chapters enhance the ability to let your mind run with the thoughts provoked by each chapter.Quotations from famous innovators succinctly capture the essence of each point.This is not just blue sky thinking though, hugely common sensical! Examples from famous companies and entrepreneurs are highly motivating.
Was feeling disillusioned by the current climate within the NHS, now envigorated to harness the change AGAIN, and not be subservient to it!
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Creative Genius,
By
This review is from: Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers (Hardcover)
If you flip open marketing expert Peter Fisk's remarkable innovation handbook, you'll find something useful on every page. After introducing Leonardo da Vinci as a model and enumerating his qualities, Fisk offers a choppy but interesting host of lenses, images, options, ideas, metaphors, models and approaches, all to provide new perspectives based on a synthesis of sound concepts that you might not think of combining. getAbstract recommends Fisk's manual to anyone seeking a guide to innovation that is immediately accessible and applicable. Though the cover shows no subhead, one appears on the title page promising "An Innovation Guide for Business Leaders, Border Crossers and Game Changers." And that is what Fisk provides.
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