Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn′t just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius , Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius , Marketing Genius and Customer Genius .
Creative Genius
and over 1.5 million other books are available for Amazon Kindle . Learn more
| ||||||||||||||||||||
 Trade In this Item for up to £0.65
Trade in Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers for an Amazon.co.uk gift card of up to £0.65, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Special Offer until June 30, 2013: Receive an additional £5 promotional Gift Card, when you trade-in at least £10 worth of books. Learn more
|
Book Description
Frequently Bought Together
Product details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, and more.
Product Description
Review
‘… filled with facts and stories…serves as a perfect addition to the well–rounded businessperson’s library of knowledge.’ (LeadershipExpert.co.uk, April 2011). ‘ Those who say you shouldn′t judge a book by its cover have obviously not yet come across a nice one. This is a lovely example’. (Management Today, May 2011). ‘ The book stimulates thinking about options and opportunities for your business challenges in new and different ways.’ (Business Executive, May 2011). ‘…more than anything, Fisk wants to inspire you to begin being innovative to find your edge, to stay crazy and be a little more like the best ad industry creatives every day’ (Admap, January 2013)
From the Publisher
10 ideas to get started...
1. Future back. Escape the limitations of existing markets by designing the future then working backwards to today.
2. World views. Creativity is about perspective, seeing your world through new eyes - children, space, art.
3. Rule breaking. First define all the rules and conventions and then imagine how you could break or invert them.
4. Open and close. Creativity is divergent whilst innovation is also convergent, ensuring creative ideas have impact.
5. Creative fusions. The best solutions often emerge from combinations - atomic ideas into molecular concepts.
6. Open innovation. Customers are collaborative partners in innovation, turning new insights into useful applications.
7. Trickling up. Ideas flow from margins to mainstream, from extreme users, other sectors and emerging markets.
8. Aesthetic design. Memorable design is like nature. It has beauty and purpose, form that follows function.
9. Market vortex. Market entry is just the start, it how you influence and reshape markets that define your destiny
10. Social entrepreneurs. Sustainability is our biggest catalyst, finding new ways to make peoples' lives better.
Inside This Book
(Learn More)
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
By Gordon Ross
Format:Hardcover
"Creative Genius - An Innovation Guide for Business Leaders, Border Crossers and Game Changers"
From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. The same holds true for every highly innovative company. In Creative Genius, Peter Fisk gives us strategies for innovation and practical tools for making that innovation happen.
Peter Fisk is a bestselling author, speaker and innovation consultant, who has worked with companies such as American Express, British Airways, Coca-Cola, and Microsoft.
From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. The same holds true for every highly innovative company. In Creative Genius, Peter Fisk gives us strategies for innovation and practical tools for making that innovation happen.
Peter Fisk is a bestselling author, speaker and innovation consultant, who has worked with companies such as American Express, British Airways, Coca-Cola, and Microsoft.
2 of 2 people found the following review helpful
By SCARR
Format:Hardcover
Enjoying reading this under blue skies (in the garden during the fantastic weather). Short chapters enhance the ability to let your mind run with the thoughts provoked by each chapter.Quotations from famous innovators succinctly capture the essence of each point.This is not just blue sky thinking though, hugely common sensical! Examples from famous companies and entrepreneurs are highly motivating.
Was feeling disillusioned by the current climate within the NHS, now envigorated to harness the change AGAIN, and not be subservient to it!
Was feeling disillusioned by the current climate within the NHS, now envigorated to harness the change AGAIN, and not be subservient to it!
1 of 1 people found the following review helpful
By Rolf Dobelli
TOP 500 REVIEWER
Format:Hardcover
If you flip open marketing expert Peter Fisk's remarkable innovation handbook, you'll find something useful on every page. After introducing Leonardo da Vinci as a model and enumerating his qualities, Fisk offers a choppy but interesting host of lenses, images, options, ideas, metaphors, models and approaches, all to provide new perspectives based on a synthesis of sound concepts that you might not think of combining. getAbstract recommends Fisk's manual to anyone seeking a guide to innovation that is immediately accessible and applicable. Though the cover shows no subhead, one appears on the title page promising "An Innovation Guide for Business Leaders, Border Crossers and Game Changers." And that is what Fisk provides.
Format:Hardcover
The book is fun, informative and inspiring.
The examples are relevant and interesting and if you follow the work of AG Lafley, you'll thoroughly enjoy this.
My Innovation and Entrepreneurship module on my MBA course was unbelievably dull, much to my surprise but this book restores my faith in the subject.
This is just one of those immensely readable books which flows smoothly like a graceful display of t'ai ch'i rather than inching towards brain atrophy to which academically minded textbooks can sometimes lead.
The examples are relevant and interesting and if you follow the work of AG Lafley, you'll thoroughly enjoy this.
My Innovation and Entrepreneurship module on my MBA course was unbelievably dull, much to my surprise but this book restores my faith in the subject.
This is just one of those immensely readable books which flows smoothly like a graceful display of t'ai ch'i rather than inching towards brain atrophy to which academically minded textbooks can sometimes lead.
Would you like to see more reviews about this item?
›
Go to Amazon.com to see all 3 reviews
4.0 out of 5 stars
Were these reviews helpful?
Let us know
Customer Discussions
|
This product's forum
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Management > Change Management
- Books > Business, Finance & Law > Management > Management Skills > Creativity
- Books > Business, Finance & Law > Management > Management Skills > Decision Making
- Books > Business, Finance & Law > Management > Management Skills > Leadership
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
