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Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers [Hardcover]

Peter Fisk
4.8 out of 5 stars  See all reviews (4 customer reviews)
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Book Description

28 Jan 2011 Genius
Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn′t just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius , Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius , Marketing Genius and Customer Genius .

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Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers + Customer Genius + Marketing Genius
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Product details

  • Hardcover: 400 pages
  • Publisher: Capstone; 1 edition (28 Jan 2011)
  • Language: English
  • ISBN-10: 1841127892
  • ISBN-13: 978-1841127897
  • Product Dimensions: 17.8 x 2.8 x 17.8 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 536,069 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Are you ready to change the world? ... Peter helps you make sense of a fast-changing world, volatile and vibrant, to develop more innovative strategies for your business and markets, brands and marketing ... to find your own space, change the game, and shape markets in your own vision.

He is a bestselling author and inspiring keynote speaker. He is idea-stretching and action-driving. Having started in nuclear physics, he went on to manage brands like Concorde, launch innovations with Virgin, work in sectors as diverse as fashion and pharma, technology and travel, and lead a global education business. He combines logic and intuition, focus and creativity, helping you think bigger and different.

Peter was recently included in the prestigious Thinkers 50 Guru Radar, the best new business thinkers. His real skill is in seeking out the most interesting new businesses around the world, fusing their ideas, big and small, into practical and actionable solutions for you. He is Visiting Professor of Strategy, Innovation and Marketing at IE Business School, Europe's top ranked business school.

Peter leads GeniusWorks (theGeniusWorks.com) a business and brand innovation boutique based in London, Istanbul and Dubai, that works with business leaders to "see things differently." FastFuture is a strategy accelerator for leadership teams, Innolab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also leads the European Leadership Centre, a portfolio of executive development programs and retreats.

His next book is "Gamechangers" ...about the next generation of businesses - from Alibaba to Zipcars, Aberchrombie to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing. They play by different rules, embracing the growth of emerging markets and power of digital networks, human design and social entrepreneurship, and they win with better results. See the co-creation site www.NextGenerationBrands.com

His previous books included "Creative Genius" brings together entrepreneurs and artists, rockstars and rockets scientists, in the essential guide to innovation for leaders, visionaries, and border crossers. "Marketing Genius" explores the left and right-brain approaches to competitive success (translated into 35 languages), "Customer Genius" describes how to build a customer-centric business, "Business Genius" is about inspired leadership and strategy, whilst "People Planet Profit" explains how to grow, and be good.

Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming "the world's favourite airline" with a cultural alignment around customers.

He went on to work with many of the world's leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cooperative Bank, HSBC and Lastminute.com, Marks & Spencer and Microsoft, O2 and Orange, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.

He was also the transforming CEO of the Chartered Institute of Marketing, the world's largest marketing organisation. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The Foundation, before founding his own business, the Genius Works. He was recently described by Business Strategy Review as "one of the best new business thinkers" and is in demand around the world as an expert advisor and energising speaker.

To find out more, book a keynote, discuss a project, or download free stuff, go to his website www.theGeniusWorks.com

Product Description

Review

‘… filled with facts and stories…serves as a perfect addition to the well–rounded businessperson’s library of knowledge.’  (LeadershipExpert.co.uk, April 2011). ‘ Those who say you shouldn′t judge a book by its cover have obviously not yet come across a nice one. This is a lovely example’.  (Management Today, May 2011). ‘ The book stimulates thinking about options and opportunities for your business challenges in new and different ways.’ (Business Executive, May 2011).  ‘…more than anything, Fisk wants to inspire you to begin being innovative to find your edge, to stay crazy and be a little more like the best ad industry creatives every day’ (Admap, January 2013)

From the Publisher

10 ideas to get started...

1. Future back. Escape the limitations of existing markets by designing the future then working backwards to today.

2. World views. Creativity is about perspective, seeing your world through new eyes - children, space, art.

3. Rule breaking. First define all the rules and conventions and then imagine how you could break or invert them.

4. Open and close. Creativity is divergent whilst innovation is also convergent, ensuring creative ideas have impact.

5. Creative fusions. The best solutions often emerge from combinations - atomic ideas into molecular concepts.

6. Open innovation. Customers are collaborative partners in innovation, turning new insights into useful applications.

7. Trickling up. Ideas flow from margins to mainstream, from extreme users, other sectors and emerging markets.

8. Aesthetic design. Memorable design is like nature. It has beauty and purpose, form that follows function.

9. Market vortex. Market entry is just the start, it how you influence and reshape markets that define your destiny

10. Social entrepreneurs. Sustainability is our biggest catalyst, finding new ways to make peoples' lives better.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Creative Genius 3 May 2011
Format:Hardcover
"Creative Genius - An Innovation Guide for Business Leaders, Border Crossers and Game Changers"

From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. The same holds true for every highly innovative company. In Creative Genius, Peter Fisk gives us strategies for innovation and practical tools for making that innovation happen.

Peter Fisk is a bestselling author, speaker and innovation consultant, who has worked with companies such as American Express, British Airways, Coca-Cola, and Microsoft.
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2 of 2 people found the following review helpful
5.0 out of 5 stars CREATIVE GENIUS 3 May 2011
By SCARR
Format:Hardcover
Enjoying reading this under blue skies (in the garden during the fantastic weather). Short chapters enhance the ability to let your mind run with the thoughts provoked by each chapter.Quotations from famous innovators succinctly capture the essence of each point.This is not just blue sky thinking though, hugely common sensical! Examples from famous companies and entrepreneurs are highly motivating.
Was feeling disillusioned by the current climate within the NHS, now envigorated to harness the change AGAIN, and not be subservient to it!
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1 of 1 people found the following review helpful
5.0 out of 5 stars For once content that matches title 30 May 2013
Format:Hardcover
The book is fun, informative and inspiring.

The examples are relevant and interesting and if you follow the work of AG Lafley, you'll thoroughly enjoy this.

My Innovation and Entrepreneurship module on my MBA course was unbelievably dull, much to my surprise but this book restores my faith in the subject.

This is just one of those immensely readable books which flows smoothly like a graceful display of t'ai ch'i rather than inching towards brain atrophy to which academically minded textbooks can sometimes lead.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Creative Genius 21 Nov 2011
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
If you flip open marketing expert Peter Fisk's remarkable innovation handbook, you'll find something useful on every page. After introducing Leonardo da Vinci as a model and enumerating his qualities, Fisk offers a choppy but interesting host of lenses, images, options, ideas, metaphors, models and approaches, all to provide new perspectives based on a synthesis of sound concepts that you might not think of combining. getAbstract recommends Fisk's manual to anyone seeking a guide to innovation that is immediately accessible and applicable. Though the cover shows no subhead, one appears on the title page promising "An Innovation Guide for Business Leaders, Border Crossers and Game Changers." And that is what Fisk provides.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.2 out of 5 stars  5 reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Creative Genius 21 Nov 2011
By Rolf Dobelli - Published on Amazon.com
Format:Hardcover
If you flip open marketing expert Peter Fisk's remarkable innovation handbook, you'll find something useful on every page. After introducing Leonardo da Vinci as a model and enumerating his qualities, Fisk offers a choppy but interesting host of lenses, images, options, ideas, metaphors, models and approaches, all to provide new perspectives based on a synthesis of sound concepts that you might not think of combining. getAbstract recommends Fisk's manual to anyone seeking a guide to innovation that is immediately accessible and applicable. Though the cover shows no subhead, one appears on the title page promising "An Innovation Guide for Business Leaders, Border Crossers and Game Changers." And that is what Fisk provides.
1 of 1 people found the following review helpful
4.0 out of 5 stars Creativity enhancer (?) 10 Nov 2012
By Shallowred - Published on Amazon.com
Format:Hardcover|Verified Purchase
This is a very nice book that goes through the stages of raw creativity and then tries to provide tools for those that want to master the idea generation methods and other ways to develop and furthermore provide an improvement to current practices on the flow and control of the creative impulse.
1 of 1 people found the following review helpful
4.0 out of 5 stars A good book for creative thinking 4 Jun 2011
By Taj - Published on Amazon.com
Format:Hardcover
I have bough the book boz I like the name of the book and that inspired me to have a look to each topics. As I started reading i begin to explore my own creativity which otherwise was burden with rational thinking and thoughts.

The book is very good for anyone who is very passionate about design and products. Technology are the tools to build the product, but design is the soul of the product.

I recommend the book as ready of everyone. It gives idea on how creative thinking can be applies to any problem and how innovative solution can be develop, with keeping your mind open for creative flow.
5.0 out of 5 stars Creative Genius is Pure Genius 1 Nov 2014
By mark pitt - Published on Amazon.com
Format:Hardcover|Verified Purchase
This book provides a framework for businesses to innovate in a way that creates competitive advantage. It shows that innovation is a mix of science and creativity and more than just sitting in the board room trying to think of new ideas. This book will be valuable to anyone that benefits from developing new ideas because it will show you how to develop and commercialise your ideas. I have my copy on my desk at all times. Happy innovating.
4.0 out of 5 stars A great read 19 Jan 2014
By Andrejus Rackovskis - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
A great book, just as all the previuos ones by the same author, but if you read them all, some ideas tend to repeat. This is inevitable, though, when one plans to write a series of books united by the same concept.
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