Judging from this book's title, one would assume that it is full of project ideas, interesting photographic subjects and top tips. Well, this is not what this book about, the majority of the ideas are about making your own DIY soft box for a lot more than what you can buy commercially, drilling a hole in your expensive digital SLR's body cap and ruining it, it is about smearing vaseline over your expensive £70 Hoya UV filter (without giving you tips on how to clean it up). In summary, this is a book of photo-related ideas, half a dozen useful ones, and the rest are 'what not to do' ones.