- Paperback: 192 pages
- Publisher: Intellect Books (1 May 1999)
- Language English
- ISBN-10: 1871516978
- ISBN-13: 978-1871516975
- Product Dimensions: 22.9 x 17.3 x 1.5 cm
- Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 2,804,032 in Books (See Top 100 in Books)
- See Complete Table of Contents
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
This text shows how to create attractive, effective content for the World Wide Web. It is aimed at the reader wishing to use the Web as an open forum for writing, to write for electronic publishers, commercial and corporate clients, self-promotion and publishing tool, or to post academic articles.
From the Author
Empowers all to understand and publish on the web.
To understand creative content for the web, this book examines how the medium differs from other media. It traces the brief but meteoric history of the World Wide Web, looks at the technologies that drive it and how they impact on content, gives consideration to the web interface and the electronic reader, and considers how the medium impacts on the message.
To understand creative content for the web, this book examines how the medium differs from other media. It traces the brief but meteoric history of the World Wide Web, looks at the technologies that drive it and how they impact on content, gives consideration to the web interface and the electronic reader, and considers how the medium impacts on the message.
By gaining an understanding of how the web is unique as a publishing medium, this book empowers anyone -- writers, authors, academics, content providers and individuals -- to conceive and create effective, attractive and compelling content for the World Wide Web. More than this, by explaining in clear, jargon-free language, it shows the reader how to take direct advantage of the opportunities offered by this uniquely powerful electronic medium.
Part One is theoretical and looks at the background of this remarkable publishing phenomenon. Issues covered include consideration of the web interface, the theory of hyperlinked non-linear documents, metaphors and the web, the economics of web publishing, new media and the impact on old, creativity and technology, ‘net culture’, and the electronic reader.
Part Two is practical and covers creating and structuring hypertext, writing for the web, the rhetoric of the web, editing and maintenance, creating virtual communities, the basics of design, HTML vs. PDF. The final chapter looks at some of the underlying issues that relate to content: privacy, plagiarism, freedom of speech versus the need to control content, the ethics and morality of web publishing.
Contents
Part One
The Birth of a New Medium • Content on the Web • Putting the Best Interface Forward • The Medium, the Message, and Content • The Electronic Reader
Part Two
Hypertext • Writing for the Web • Virtual Communities • Design, Style and Content • Content Creation, Responsibilities and the Reader
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
2.0 out of 5 stars
Idiosyncratic view of Web design,
By A Customer
This review is from: Creative Content for the Web (Paperback)
Broadly, this book is useful and inspiring for ideas on promotion and publication via the Web. But Millon has questionable views, particularly a fondness for unnecessary use of PDF format. He's keen on Web authors forcing users to download and print long texts, rather than making the effort to sub-divide the text for convenient online reading as HTML. Much as I like the book's theme, its practical guidelines go against widely-accepted usability criteria, such as those promoted by Jakob Nielsen. Millon should stick to his far more authoritative cookery books.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.5 out of 5 stars (2 customer reviews) 3 of 3 people found the following review helpful:
2.0 out of 5 stars
Philosophy 101,
By A Customer - Published on Amazon.com
This review is from: Creative Content for the Web (Paperback)
I found this book very disappointing. Mainly it consists of airy and inconclusive statements about various web-related issues. A sample, the closing sentence for Part One: "It would seem that being focused on and aware of the specific and particular needs and requirements of the electronic reader--your reader--is the about the most we can hope to do." There's too much philosophizing and too little practical information. Even being a relative newcomer to the web design field, I found little in this book I didn't already know. There are a couple of interesting discussions, but the author could easily have made his point in a couple pages rather than an entire chapter. I'm sure there are better resources for web writers than this one.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Creative Content on the Web a Must-Read,
By The Editor "David" - Published on Amazon.com
This review is from: Creative Content for the Web (Paperback)
Practical, beautifully written, and broadly informed, CREATIVE CONTENT ON THE WEB maps the evolution of this powerful new medium. For readers who so far have only a casual interest, as well as for professionals who are seeking broader perspectives on the World Wide Web and the Internet, this is a must read.
|
|
Listmania!
Look for similar items by category
- Books > Computing & Internet > Digital Lifestyle > Online Shopping
- Books > Computing & Internet > Networking & Security
- Books > Computing & Internet > Software & Graphics > Desktop Publishing
- Books > Computing & Internet > Web Development > Web Design
- Books > Science & Nature > Engineering & Technology
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
