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Review
I've never laughed out loud at a B2B book before - but this is genius!
--twitter.com May 2010
--twitter.com May 2010
Product Description
B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands. What readers will gain from 'Creative B2B Branding (no,really): ~ A deep focus and understanding of B2B branding from the coalface ~ The immediate ability to apply B2B brand theory directly to business ~ Visible improvement to brand value - simply, easily,instantly ~ The ability to shape the case for creative change and improved budget support ~ A view of Social Media, Digital Strategy and Online Tools applied to B2B brands ~ Inspiration, motivation and comfort derived from the experience of others
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Scot McKee has cracked it: instructional text expressed in the form of coffee table pick up/put down magazine. It's simple to read: the points he makes are clear and concise, informative and reinforced with anecdotes and colourful experience. The guy has done it then written about it. Tough to find both skill-sets in one person working in the B2B arena in such an appealing way. He says what we'd like to think. And if we don't think like that we are formulaic and, ultimately, work in a way which is self-defeating. I like it. There's edge. But it's logical edge, not gratuitous. It's logical because it's founded on principles, built on method and finished with analysis. And the creative bit comes at the end of the process not the start. Which means it's got a chance or delivering results. (No, really).Creative B2B Branding (No Really): Building a Creative Brand in a Business World
I've known Scot (the author of this book) for quite some time - and I've hired him more than once for good reason. His agency, Birddog, delivers breakthrough Brand Strategy, Creative Strategy & Digital Strategy - without a picture of a suited handshake in sight. Hurrah.
I recently finished reading this book (Creative B2B Branding: No Really) and I found it useful to get his perspective on creative b2b branding. I'm already looking at sections of the book for a 2nd time - and I think it is fair to say, I'll return to the book in years to come.
The bottom line is that Scot is a B2B marketing legend. And if you are a B2B marketeer with even a modicum of common sense - you'll read this book straight away.
I recently finished reading this book (Creative B2B Branding: No Really) and I found it useful to get his perspective on creative b2b branding. I'm already looking at sections of the book for a 2nd time - and I think it is fair to say, I'll return to the book in years to come.
The bottom line is that Scot is a B2B marketing legend. And if you are a B2B marketeer with even a modicum of common sense - you'll read this book straight away.
From the second I started reading this book, I was hooked. Real life examples are plotted through out as well as the bigger picture Scot paints. For me, the ending was by far the best. I don't want to spoil it for you but I'll never look at a B2B case study the same again!
Highly recommend this book to any marketer in the B2B arena who wants to get away from boring, unimaginative and 'safe' unsuccessful marketing.
Highly recommend this book to any marketer in the B2B arena who wants to get away from boring, unimaginative and 'safe' unsuccessful marketing.
Most Recent Customer Reviews
a must for any B2B Marketeer
the funniest, and best B2B marketig book ever! that's it! nothing more to say. The author also turned out to be a very nice guy, always ready to reply via Twitter to his... Read more
Published 9 months ago by marco
The first business book I have read from start to finish. No nonsense,...
I'm not usually a fan of business books, colleagues have given me some in the past that have just seemed dull and talk utter pap. This one is different. Read more
Published 16 months ago by David Bennett
A must for every marketing student and practitioner!
For every marketing student or practitioner this book is a must. Throw away, use as doorstops or light the BBQ with the over-sized and clichéd texts that your Uni prof... Read more
Published 16 months ago by Peter Roxburgh
B2B marketer, dare to be different!
Yes, yes, yes, that was a very nice brand thingy document whatsit. Now then, I need a new case study and my wife likes pink... Read more
Published 18 months ago by AJ Huisman
Against invisible brands
In an economic climate of uncertainty Scot McKee makes the point that brands don't exist in theories and spreadsheets, they exist in the hearts and minds of people... Read more
Published 18 months ago by Neil Stewart
Can't Stop Recommending This Book
As someone who has learned all he knows about marketing from books, it's good to find one that I read all the way to the end. Read more
Published 20 months ago by C. Killick
What B2B marketing wants to be when its older
If, like me, you have battled against the following scenario:
Marketing: "We need to talk about the brand"
Sir: "I want to see people shaking hands. Read more
Marketing: "We need to talk about the brand"
Sir: "I want to see people shaking hands. Read more
Published 22 months ago by Graeme A. Fraser
if only all business books were this good
I had never heard of scot McKee before I received his book but I don't mind admitting that I am now a bit of a scot McKee stalker. Read more
Published 22 months ago by J. hodson
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