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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
 
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)

by Mario Pricken (Author)
5.0 out of 5 stars See all reviews (5 customer reviews)
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Product details

  • Paperback: 272 pages
  • Publisher: Thames & Hudson; Revised edition edition (26 May 2008)
  • Language English
  • ISBN-10: 0500287333
  • ISBN-13: 978-0500287330
  • Product Dimensions: 28.4 x 25.1 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 24,939 in Books (See Bestsellers in Books)

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Product Description

Product Description
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
70% buy the item featured on this page:
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17 of 17 people found the following review helpful:
5.0 out of 5 stars Pick of the bunch for advertisers, 22 Dec 2007
By Martin Turner "Martin Turner" (Birmingham, England) - See all my reviews
(TOP 100 REVIEWER)      
This review is from: Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
Which book to buy on advertising?

If you are interested as a lay person in understanding how advertisers work, then "Ogilvy on Advertising" probably can't be beaten -- even though it's quite a few years old now.
If you want to understand the history of advertising, then "Twenty Ads that Shook the World" is pretty good.
If you are a student, then "The fundamentals of creative advertising" is a good place to begin.
If you just want a really beautiful (and inspiring) book, then "Advertising - new techniques for visual seduction" is superb.

However, if you are an advertiser, and you want to raise your game, maybe to the world-class, this book is the pick of the bunch. It organises its obligatory (and delicious) pictures of successful ads around the creative process that led to them. The largest section, "The Kickstart Catalogue", gives a "kickstart question" to go with every ad presented. This neatly gets beyond the great frustration of looking at advertising books -- they tell you want wonderful ideas have been used, and are therefore no longer available. Although you can't steal the ad, you can use the kickstart question, such as "How can a benefit be represented by showing the opposite of what people expect?"

The Kickstart catalogue occupies 150 of 264 pages. There are also good sections on developing the creative team, on humour, on classic creative techniques and on visualisation, as well as a useful section of interviews and resources.

If you just like reading books about advertising, this is probably a nice book to have on your coffee table. If you make your living from advertising creativity, this is probably a book you will want to keep on your desk.
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18 of 27 people found the following review helpful:
5.0 out of 5 stars open your mind !!!, 25 Jun 2002
This review is from: Creative Advertising: Ideas and Techniques from the World's Best Campaigns Planning and Producing World Class Advertising Campaigns (Hardcover)
With this book you will learn how to think, plan and design working-advertises. Lots of well-known advertises are analysed in order to understand why the author did all the decisions... what to design, that message you want to trasmit to the viewer and so on.
You will not find "how-to-do-it", or "hands-on" sections, but only suggestions on how to think about a product, how to design it, what customers will think viewing your art-work.
Simply outstanding !!!
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5 of 14 people found the following review helpful:
5.0 out of 5 stars Excellent book for Ads, 10 April 2005
This review is from: Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
Clearly structure, brilliant ideas bring you to a new advertising world. I like it!
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Most Recent Customer Reviews

5.0 out of 5 stars Creative Advertising: Ideas and Techniques from the World's Best Campaigns
A fantastic collection of creative witty advertisements, ranging from Guerilla advertising to effective billboards.Grerat book to read for my university course.
Published 2 months ago by Christopher Smith

5.0 out of 5 stars innovative
excellent- an easy read and ideas seem very exciting to adopt, from a virtual point of view as I was in the beauty industry I found headtotoebeauty.co. Read more
Published on 7 Feb 2007 by tony

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