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Creative Advertising: Ideas and Techniques from the World's Best Campaigns

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Creative Advertising: Ideas and Techniques from the World's Best Campaigns [Paperback]

Mario Pricken (Author)

5.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

Paperback: 256 pages
Publisher: Thames & Hudson; 2 edition (26 May 2008)
Language English
ISBN-10: 0500287333
ISBN-13: 978-0500287330
Product Dimensions: 28.7 x 25.1 x 2 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon Bestsellers Rank: 22,161 in Books (See Top 100 in Books)
- #35 in Books > Business, Finance & Law > Sales & Marketing > Advertising
- #89 in Books > Art, Architecture & Photography > Graphic Arts

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Product Description

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful

Creative Advertising: Ideas and Techniques from the World's Best Campaigns 2 May 2009

By Christopher Smith

Format:Paperback

A fantastic collection of creative witty advertisements, ranging from Guerilla advertising to effective billboards.Grerat book to read for my university course.

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Very Helpful 18 Feb 2012

By Abbie

Format:Paperback

This booked gave me loads of ideas for my Uni work, and gave me lots of questions to ask myself when thinking of ideas.

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Most Helpful Customer Reviews on Amazon.com ^(beta)

Amazon.com: 11 reviews

5 of 6 people found the following review helpful

Handy and full of great ideas 28 Jun 2008

By M. Krstanovic - Published on Amazon.com

Format:Paperback

I expected this book would contain some cool ads and lots of boring text about advertising. I was pleasantly surprised to find that it is actually full of awesome examples of ads, pretty much from cover to cover.

It also contains a good How To guide to help eliminate 'art directors block', based on methods used by the creators of the ads featured throughout this book.

A very good buy with lots of pages of 'wow'.

1 of 1 people found the following review helpful

MORE THAN I EVER EXPECTED 15 Aug 2011

By MNRA - Published on Amazon.com

Format:Paperback|Amazon Verified Purchase

This book is just like riding a bike or using a mobile phone: you enjoy the sensation while not considering the process. Providing fresh knowledge about what professionals do in practice, it leads you into what is called creative advertising. Step by step questions and suggestions with real live examples. I have never seen anything like it. If advertising interests you, make time for it!

1 of 1 people found the following review helpful

A delight 13 May 2010

By Rachael Page - Published on Amazon.com

Format:Paperback|Amazon Verified Purchase

This book covers the past on advertising, why ideas are good, how they're created, and has a vast amount of questions you can work through to create your own adverts. I have this on my lounge table, it's good to flick through and guests like it too. What it doesn't really cover is the new age of advertising as in social networking and complex new technology campaigns. No book can cover the future though, so that's not a criticism. A great book, well worth the cash!

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