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Creative Advertising: Ideas and Techniques from the World's Best Campaigns [Paperback]

Mario Pricken
5.0 out of 5 stars  See all reviews (5 customer reviews)
RRP: 28.00
Price: 19.04 & FREE Delivery in the UK. Details
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Book Description

26 May 2008
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

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Frequently Bought Together

Creative Advertising: Ideas and Techniques from the World's Best Campaigns + The Advertising Concept Book: Think Now, Design Later + Ogilvy on Advertising
Price For All Three: 44.83

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Product details

  • Paperback: 256 pages
  • Publisher: Thames and Hudson Ltd; 2 edition (26 May 2008)
  • Language: English
  • ISBN-10: 0500287333
  • ISBN-13: 978-0500287330
  • Product Dimensions: 28.7 x 25.1 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 55,230 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
A fantastic collection of creative witty advertisements, ranging from Guerilla advertising to effective billboards.Grerat book to read for my university course.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Very Helpful 18 Feb 2012
By Abbie
Format:Paperback
This booked gave me loads of ideas for my Uni work, and gave me lots of questions to ask myself when thinking of ideas.
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5.0 out of 5 stars Niceideas 9 May 2013
By Pete
Format:Paperback|Verified Purchase
This is a cracking book, loads of ideas from basic concept to finished item, would suit creative photographer or advertising promotion industry
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5.0 out of 5 stars really helpful 30 Jan 2013
Format:Paperback|Verified Purchase
A really good book that helped me with my university dissertation. Good way of thinking up clever and witty ideas
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5.0 out of 5 stars Highly recommend 14 Nov 2012
By JRHP
Format:Paperback|Verified Purchase
A great book - well worth the money. It is definitely a must-buy for anyone interested in advertising. Lovely quality and packed with ideas and inspiration
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