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Creating Powerful Brands (CIM Professional Development)
Leslie de Chernatony (Author), Leslie de Chernatony (Author), Malcolm McDonald (Author) Average Customer Review:   (4)
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Review
'If I had one book on brands to take with me to a marketing desert island it would be this one. The authors enthusiasm for, and knowledge of brands is jam-packed between these covers.'Nick Kendall, Bartle Bogle Hegarty Ltd'An Encyclopedic guide to understanding and managing brands relevant to both... Read More |
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