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Creating Market Insight: How Firms Create Value from Market Understanding
Creating Market Insight: How Firms Create Value from Market Understanding
Brian Smith , Paul Raspin
Average Customer Review: 5.0 out of 5 stars  See all reviews (7)
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"...superb book...demonstrate how with some basic principles and processes you can create the market insight you need" (CPD Update, February 2009) "...central to ensuring that you are targeting the right markets...comprehensive and full of carefully selected case studies" (Marketer, March 2009)... Read More

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