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Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney Paperback – 2 Jul 2009

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Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney + Be Our Guest (10th Anniversary Updated Edition) (Disney Institute Book) + Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees
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Product details

  • Paperback: 288 pages
  • Publisher: Vermilion (2 July 2009)
  • Language: English
  • ISBN-10: 0091929121
  • ISBN-13: 978-0091929121
  • Product Dimensions: 13.5 x 2 x 21.5 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 114,977 in Books (See Top 100 in Books)

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Review

"His valuable leadership strategies and remarkable Disney stories will ring true for everyone who reads this book" (Ken Blanchard, co-author The One-Minute Manager)

"Shows the magic in leadership - and the leadership in magic! Read this book!" (Marshall Goldsmith, bestselling author of What Got You Here Won’t Get You There)

"A highly worthwhile volume, Creating Magic transcends the leadership business speak so prevalent in modern day motivational tomes and offers a real approach to sensible and practical strategies" (Ted J Kleisner, President and CEO, Hershey)

"Elegant in its simplicity and practicality. Lee has distilled many powerful leadership strategies into the lessons many of us learned as children. They are no less relevant to our working lives. At its core, Creating Magic is a collection of stories that reminds us to demonstrate care and respect for every member of the team and to focus our efforts not our ourselves but on the people we lead." (George Bodenheimer, President, ESPN, Inc and ABC Sports)

Book Description

An accessible and insightful business book fully endorsed by Disney, one of the biggest brands in the world and a hugely successful corporation

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1 of 1 people found the following review helpful By Robert Selden on 16 Sept. 2009
Format: Paperback
This is both the story of author Lee Cockerell's career, particularly the Disney phase and the leadership strategies he and others developed for the Disney Institute, a learning and development centre for current and future leaders (initially for Disney employees, but now also for public students).

The first two chapters are real page-turners. I couldn't wait to read the next episode in Cockerell's personal development as a manager and leader. His writing is personal, humble and most importantly, illuminating. The stories of the mistakes he made as a manager and how he developed strategies to avoid them in the future, would be particularly useful for any new or even experienced manager.

The following three quotes in the early part of the book stood out for me. They perhaps best illustrate Cockerell's thoughts on leadership and provide a flavour of Cockerell's philosophy:

"No one ever explained to me the difference between managing and leading. I wish someone had; it would have spared me a lot of anguish."

"Despite the amazing variety of human beings out there, all everyone wants is to feel special, to be treated with respect, and to be seen as an individual."

" . . . managerial skills are absolutely essential for getting results, but they are not enough to drive excellence. Excellence requires common sense leadership."

The remainder of the book goes on to outline the 10 leadership strategies on which the Disney Institute learning is based and which presumably, Disney managers apply.

So, the book is in two parts - personal story-telling and advocating the best way to lead.

I found the second part much slower than the first.
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Format: Paperback
Being a huge Disney fan, I have admired Disney for years and their exceptionally high, world class customer service, standards, and attention to detail. I was initially brought this book by my parents, but was so impressed, that I brought another copy for a colleague at work who was taking on their first management role.

The book is easy to read, compared to several similar books that I have read in the past that I have found difficult to keep my interest. It tells Lee Cockerill's career story, both pre-Disney and whilst working for Disney. He tells some excellent stories about his career and doesn't shy away from the difficult times, what these have taught him and how they have ultimately helped him along his career path. Whilst telling his story, Lee uses this to teach and illustrate ten leadership principles that can be applied to any business by managers or leaders.

I have found Lee Cockerill extremely inspirational throughout this book, and would now very much like to attend one of the Disney Institute training sessions that he has been involved in. It has really motivated me and I have since tried out some of his strategies at work to great success. This book is excellent and well worth a read!
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1 of 1 people found the following review helpful By G. ELLIS on 24 Aug. 2013
Format: Paperback Verified Purchase
Fantastic. Every manager and aspiring manager should read this and then read it again! How can so many managers get it wrong? This should be compulsory reading for all newly appointed leaders.
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Format: Paperback
Very easy and fun read.
Lee uses live time experiences and explains it very simple, good leadership starts with empowerment of your people. Everything from hiring, training, coaching, empowering, firing, ... he tackles it all in a well written and acceptable way. At the end of each section a summary is given seen as a chapter recap. It is much more user-friendly, pragmatic and down-to -earth then most books on leadership and managment I've read so far.
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By alexander ruff on 18 April 2014
Format: Paperback Verified Purchase
Loved this book. It has great examples of his strategies being used and how he devised such strategies. He writes it in a way which is very easy to read and makes you want to read more. I definitely felt inspired all the way through. I think all managers and future managers should read this.
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By Snedders on 8 Dec. 2014
Format: Kindle Edition Verified Purchase
I learned a lot reading this book, just need to put everything I have learned into practice. Would recommend this book to anyone looking for the leadership path.
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