- Paperback: 192 pages
- Publisher: Rotovision (1 July 2010)
- Language English
- ISBN-10: 2888931001
- ISBN-13: 978-2888931003
- Product Dimensions: 22.4 x 20.2 x 1.6 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 585,555 in Books (See Top 100 in Books)
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Review
"A great little manual to flick through when you're in need of inspiration!" -- Thunderchunky (Blog), 23/09/10
"This book is great for anyone new to graphic design (perfect for graduates) but [is] also visually satisfying for everyone else too!" -- Jilly P Graphics (Blog), 23/07/10
"This book is great for anyone new to graphic design (perfect for graduates) but [is] also visually satisfying for everyone else too!" -- Jilly P Graphics (Blog), 23/07/10
Product Description
Creating Great Graphic Design on a Budget is both a cost-cutting primer and ideas sourcebook for creating top-of-the-line designs on razor-thin budgets. Design and marketing budgets are getting slashed across the board in every industry around the globe. At the same time customers are spending less, so both businesses and their marketing tools must work harder than ever. This leaves designers in the difficult position of trying to create eye-catching and memorable campaigns on budgets that are a fraction of what they once were. Great designs don't need foil finishes and die-cuts to be effective and memorable, but in today's high-gloss world designers must find innovative ways of connecting with their audience and standing out. Packed with countless ways for designers to cut costs from their jobs, this invaluable primer/sourcebook provides resources for free fonts and art, discusses ways to maximize a print run, profiles unique and inspiring ways of using recycled materials, discusses ways of both maximizing art and using dynamic alternatives to art, and offers tips and techniques for printing jobs in the studio. Throughout the book full-color images of high-concept and beautifully executed designs both inspire readers and clearly illustrate that cutting costs does not mean the work must suffer as a result. In fact, what designers often find is that stronger concepts and more unique designs are achieved when they don't rely on production bells and whistles for impact. Less really is more!
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5.0 out of 5 stars
great design book,
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This review is from: Creating Great Graphic Design to a Budget (Paperback)
Another excellent design book well worth getting into the studio - very broad range of work from all over the world - well worth a look.
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