- Hardcover: 256 pages
- Publisher: Amacom; illustrated edition edition (1 April 2002)
- Language English
- ISBN-10: 0814406785
- ISBN-13: 978-0814406786
- Product Dimensions: 23 x 15.4 x 2.8 cm
- Amazon Bestsellers Rank: 2,106,934 in Books (See Top 100 in Books)
Creating and Dominating New Markets
and over 900,000 other books are available for Amazon Kindle .
Learn more
| ||||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
Finding new markets is the key to eliminating competition and maximizing profits. This title delivers specific strategies for identifying potential new markets, avoiding costly mistakes and managing the expense of opening, growing and maintaining new markets. It includes instructive examples.
About the Author
Meyer is principal of The Meyer Group, which helps businesses exploit new market opportunities.
Inside This Book
(Learn More)
First Sentence
This chapter is a start down the path to creating and dominating new markets. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
This chapter is a start down the path to creating and dominating new markets. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Customer Reviews
|
There are no customer reviews yet on Amazon U.K.
|
||||||||||||||||||||
|
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.8 out of 5 stars (6 customer reviews)
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Will Open Your Thinking!, 25 Mar 2002
By Roger E. Herman - Published on Amazon.com
This review is from: Creating and Dominating New Markets (Hardcover)
So, you're sitting in your office thinking about your business. Or the business you'd like to start. Building a business is a daunting proposition, not for the weak of heart-or weak of wallet. The key is to discover something different that will grab attention. What's the old saw: Find a need and fill it?Peter Meyer, principal of a California (where else) consulting firm that specializes in the subject of this book, suggests a different approach. Instead of competing with everyone else, create a new market. Makes sense. As Meyer points out, it's exciting, fun, and profitable. New markets are forgiving and, without rivals you don't have to worry about competitive pricing. Can it be this easy? Meyer lays it out in Chapter One: The Mystique and Challenges of New Markets. Prepare to have your mind opened, your thoughts stimulated, your imagination titillated.
The first part of this highly readable book (type size and leading enables this book to be easily read on trains and airplanes) addresses strategies. The second part with application of the strategies. Good model for this highly practical book.
The other chapters of the first section deliver ideas, perspective, and examples of how the strategies have been used. Balancing Your Resources and Opportunities. It's the Problem That Matters. Choosing the Best Risk. What New Markets are Available to You? Are you beginning to get a sense of the depth of content of this book?
The book is written in relatively short sections, so the reader never seems overburdened by the volume of text. I kept slowing down...because I was thinking about what Meyer said. Then I found myself taking notes, like I was starting to write a business plan. See what I mean? I predict that you'll read this book at least twice: once for a quick overview, then at least one more time (with Peter Meyer at your elbow) thinking, talking to yourself (and others), and constructing ideas that may drive your future.
Charts sprinkled throughout the book will guide in your understanding of the message. So will the questions tossed out by the author. There are many paths to take in creating, exploring, exploiting, and dominating new markets. Each alternative approach has its advantages and disadvantages. Your strength will come from understanding what's involved in your journey, and that power will come from this book.
Section Two concentrates on the application of the strategies. Funding the New Market Effort. What Role Does the Customer Play? Building and Dominating Markets Through Involvement. What is the Role of Information Technology. Using Credibility in Creating and Dominating Markets. What's Next? And the book closes with a good index to help you find what you want on your second and third readings.
This is the new frontier. You can be on the leading edge. It's a different world, as Meyer warns. If you think you're up for it-and the book will help you determine that readiness, this book will be your guide.
Now my review is done. I'm going back for my second helping!
2 of 2 people found the following review helpful:
5.0 out of 5 stars
great book,, 23 Sep 2003
By "modestominnesota" - Published on Amazon.com
This review is from: Creating and Dominating New Markets (Hardcover)
For somebody who wants to start his own business, this was a great book to read. He helps you understand what really needs to be done, at the same time showing why something working, or didn't. He talks about what really matters in starting your own business, while choosing the best risk. He starts from creating a business to Application of strategies. I believe this is a great book and a must read if you want to start your own business.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Captures the pulse of business today, 25 Mar 2002
By P. Meyer - Published on Amazon.com
This review is from: Creating and Dominating New Markets (Hardcover)
Meyer once again captures the pulse of business today. His observations and strategies are drawn from the boom times and the current downturn. Creating and Dominating New Markets provides insights for CEOs and other managers who want to grow out of their current challenges by focusing on new products and market expansion rather than by cost cutting and retrenching.
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Careers > Entrepreneurship
- Books > Business, Finance & Law > Management > Management Skills > Creativity
- Books > Business, Finance & Law > Management > Strategy
- Books > Business, Finance & Law > Sales & Marketing > Advertising
- Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Entrepreneurship
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
