- Paperback: 258 pages
- Publisher: Symmetric Systems Inc; Revised edition (Aug 1999)
- Language English
- ISBN-10: 0966349113
- ISBN-13: 978-0966349115
- Product Dimensions: 22.6 x 15.2 x 1.8 cm
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Amazon Bestsellers Rank:
193,643 in Books (See Top 100 in Books)
- #38 in Books > Business, Finance & Law > Sales & Marketing > Direct
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.3 out of 5 stars (7 customer reviews)
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Dynamite book for any biz professional involved in marketing, 28 Sep 1999
By A Customer - Published on Amazon.com
This review is from: Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Rev) (Paperback)
This book is powerpacked with principles that are easy to use, understand, and apply. It is a must for any business library and should be used as a reference on a regular basis to ensure adherence to tried and true principles necessary in creating demand for your product or service.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A classic!, 12 May 2001
By Experienced seminar leader - Published on Amazon.com
This review is from: Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Rev) (Paperback)
I was so delighted to learn that this book is back in print. It's a classic on the psychology and practicalities of motivating human beings to buy. I refer to this again and again in my writing on marketing. Run and buy it today!
1 of 1 people found the following review helpful:
5.0 out of 5 stars
The best marketing book I've read, 22 Aug 2000
By Monika Mcdole-russell "Monika" - Published on Amazon.com
This review is from: Creating Demand: Move the Masses to Buy Your Product, Service, or Idea (Rev) (Paperback)
Creating Demand is an excellent book for marketing almost any product or concept. Ott's ideas are clearly expressed and powerfully presented. I checked this book out of the library first, but by the time I reached page 10 and had 12 pages of notes, I knew I needed to buy it! I highly recommend this book, even to someone who doesn't work in marketing for a living. If you have a product, concept, idea, or talent to sell, read this book!
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