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Creating Contagious Commitment: Applying the Tipping Point to Organizational Change
 
 
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Creating Contagious Commitment: Applying the Tipping Point to Organizational Change [Paperback]

Andrea Shapiro
4.0 out of 5 stars  See all reviews (5 customer reviews)
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Product details

  • Paperback: 208 pages
  • Publisher: strategy perspective; Rev. ed. edition (28 April 2003)
  • Language English
  • ISBN-10: 0974102806
  • ISBN-13: 978-0974102801
  • Product Dimensions: 21.3 x 13.5 x 1.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 683,675 in Books (See Top 100 in Books)

Product Description

Product Description

Creating Contagious Commitment: Applying the Tipping Point to Organizational change is essential to anyone interested in the process of organizational change. It builds on the diverse resources in the Tipping Point computer simulation, which builds on lessons from public health, systems thinking and organizational theory. Creating Contagious Commitment simultaneously provides a solid foundation and helps the reader to think out-of-the-box to create contagious, sustainable change. Illustrations and examples of change initiatives bring the concepts to life and make it easy for the reader to apply them immediately to his or her own change initiative.

Inside This Book (Learn More)
First Sentence
Thousands of years ago, Heraclites said, "Change is the only constant." Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
11 of 13 people found the following review helpful
By TJ
Format:Paperback
If you read the business books from US authors you will probably be used to them frequently "repeating" in the text, and sometimes even re-repeating the same concept in a summary of the chapter or diagram. (yes - I know it's not correct english, but it's what they do!!)

Ms Shapiro manages to combine all of these tricks - and then some! I estimate the book would have been about 20-25 pages shorter if a good editor had removed the confusing repeats and several cases of inconsistency. But I guess that would have made it too thin..

It is a thinly veiled sales pitch for the Tipping Point workshops, using other peoples ideas and nothing original. The "disease-spreading" analogy, suddenly turns into "nuclear-fission" and then disappears behind well-known management guru's ideas.

The good bits: 1) a list of concepts used by established business guru's in the appendix.

2) some questions asked at the end of each chapter - but again it is nothing original if you have read other business books.

Oh yes - and the final diagram on page 149 is definitely worth learning if you want to drive your colleagues mad at your next meeting on change management!

Conclusion: not worth buying, you can skim it fast for some ideas of who else to read.
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1 of 1 people found the following review helpful
Tip into action 24 Mar 2008
Format:Paperback
Yes, Andrea's book is written to accomopany her workshops; yes it is a synthesis of other people's ideas; yes I found it useful as a practising change agent to read about her interpretation and application of others' ideas. So often we read theory without practice - Andrea takes the theory and adds the practice.

This book ought to make you think differently about change - and if. like me, you have seen too many great possibilities fail because of poor implementation, new thinking will be very welcome.

Those of us in the business know that there is no single answer, so read this book as a further highly significant tool in your kitbox.

By the way - I tried it and it worked!
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1 of 1 people found the following review helpful
Format:Paperback
As a survivor of many change initiatives in organisations I have worked for, I am weary of failed, over-hyped changes and the cynicism that they leave in their wake. As a manager of change, I have been frustrated by my inability to make things happen in the way I planned. And as a student and sometimes teacher of 'change management' I am familiar with the plethora of models and theories, and often frustrated by the gulf between sound theory and everyday practice.

Dr. Shapiro's achievement is that she has blended key ideas from some of the best theories of change into a powerful and practical 'mental model' that challenges us to confront our assumptions about what will and won't work, and why. If conventional wisdom about organisational change is so good, why is the failure rate of 'initiatives' so high? The book has been written to support training workshops of the same name, but also stands alone as a fresh and thought-provoking examination of an important and difficult subject. A worthwhile and insightful read for anyone confronting the thorny challenge of making important changes happen successfully in busy, over-stretched organisations populated by busy, over-stretched people.
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