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Create the Perfect Brand: Teach Yourself Paperback – 27 Aug 2010


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Product details

  • Paperback: 272 pages
  • Publisher: Teach Yourself (27 Aug. 2010)
  • Language: English
  • ISBN-10: 1444112139
  • ISBN-13: 978-1444112139
  • Product Dimensions: 19.6 x 12.7 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 532,101 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

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Product Description

Book Description

Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, with lots of inspiring famous examples, will help you to maximise your brand even in a downturn

About the Author

Julia Hitchens, a qualified Chartered Marketer and Paul Hitchens, Creative Director, own Verve Interactive Ltd, an independent creative brand consultancy. The authors have worked for the following brands, Virgin Atlantic, Saab and Granada Media and created many new brands for entrepreneurs. They are approved suppliers to the BBC and have worked with the Design Council on their 'Designing Demand' Programme.


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5 of 5 people found the following review helpful By Pstpierre on 15 Jan. 2011
Format: Paperback
I recently purchased 'Create the Perfect Brand' for my Father as a Christmas Present. However I found it such an enjoyable read that I have kept it for myself (I have ordered him another). It is brilliantly written, and easy to follow. Full of terrific ideas and guidance into the world of branding. I can't wait for the sequel. Money well spent.
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