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Crazy Like Us: The Globalization of the American Psyche
 
 
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Crazy Like Us: The Globalization of the American Psyche [Hardcover]

Ethan Watters
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Product details

  • Hardcover: 306 pages
  • Publisher: Simon & Schuster Ome (12 Jan 2010)
  • Language English
  • ISBN-10: 141658708X
  • ISBN-13: 978-1416587088
  • Product Dimensions: 23.1 x 15.2 x 3.3 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 461,408 in Books (See Top 100 in Books)

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Ethan Watters
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Product Description

Product Description

It is well known that American culture is a dominant force at home and abroad; our exportation of everything from movies to junk food is a well-documented phenomenon. But is it possible America's most troubling impact on the globalizing world has yet to be accounted for? In Crazy Like Us, Ethan Watters reveals that the most devastating consequence of the spread of American culture has not been our golden arches or our bomb craters but our bulldozing of the human psyche itself: We are in the process of homogenizing the way the world goes mad.

America has been the world leader in generating new mental health treatments and modern theories of the human psyche. We export our psychopharmaceuticals packaged with the certainty that our biomedical knowledge will relieve the suffering and stigma of mental illness. We categorize disorders, thereby defining mental illness and health, and then parade these seemingly scientific certainties in front of the world. The blowback from these efforts is just now coming to light: It turns out that we have not only been changing the way the world talks about and treats mental illness -- we have been changing the mental illnesses themselves.

For millennia, local beliefs in different cultures have shaped the experience of mental illness into endless varieties. Crazy Like Us documents how American interventions have discounted and worked to change those indigenous beliefs, often at a dizzying rate. Over the last decades, mental illnesses popularized in America have been spreading across the globe with the speed of contagious diseases. Watters travels from China to Tanzania to bring home the unsettling conclusion that the virus is us: As we introduce Americanized ways of treating mental illnesses, we are in fact spreading the diseases.

In post-tsunami Sri Lanka, Watters reports on the Western trauma counselors who, in their rush to help, inadvertently trampled local expressions of grief, suffering, and healing. In Hong Kong, he retraces the last steps of the teenager whose death sparked an epidemic of the American version of anorexia nervosa. Watters reveals the truth about a multi-million-dollar campaign by one of the world's biggest drug companies to change the Japanese experience of depression -- literally marketing the disease along with the drug.

But this book is not just about the damage we've caused in faraway places. Looking at our impact on the psyches of people in other cultures is a gut check, a way of forcing ourselves to take a fresh look at our own beliefs about mental health and healing. When we examine our assumptions from a farther shore, we begin to understand how our own culture constantly shapes and sometimes creates the mental illnesses of our time. By setting aside our role as the world's therapist, we may come to accept that we have as much to learn from other cultures' beliefs about the mind as we have to teach.

About the Author

Ethan Watters is the author of Urban Tribes, an examination of the mores of the "never-marrieds," and the coauthor of Making Monsters, a groundbreaking indictment of the recovered memory movement. A frequent contributor to The New York Times Magazine, Discover, Men's Journal, Wired, and This American Life, he lives in San Francisco with his wife and children. 

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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6 of 7 people found the following review helpful
By Lee
Format:Hardcover
Recommended to all who are interested in how we think about mental distress. Watters shows how diagnostic categories (DSM) evolve over time and across cultures. He uses DSM (Western?) examples of three types of 'mental illness' and how these are conceptualised in a country where the medical model of mental distress in not dominant. The idea that mental distress is conceptualised culturally includes that of the 'West'. Watters shows how the process of changing a country's consciousness, how they conceptualise mental distress, may not be to enlighten, educate and share superior medical knowledge, but may well be an opportunity for the pharmaceutical industry to expand its market. Altruism or imperialism?
As a mental health professional, working in a system dominated by the medical model, I find all too often, that the people I work with are reduced to individual victims of malfuctioning brain chemistry - their social world and how they represent mental distress can be seen as irrelevant. Watters provides an excellent example of how mental distress is embedded within a cultural, political and economic framework and especially how the powerful pharmaceutical industry can influence research and knowledge. How 'scientific' are our conceptualisations of mental distress and how much do we disempower people with unnecessary pathology?
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Very good insight 30 April 2012
By rplasma
Format:Hardcover|Amazon Verified Purchase
This is good book. Its amazing how some mental illnesses can be (can be made) contagious by the extraordinary marketing strategies of modern businesses
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Amazon.com:  38 reviews
60 of 66 people found the following review helpful
eye opening and heartbreaking 11 Jan 2010
By B. Allen - Published on Amazon.com
Format:Hardcover
Four thoroughly reported chapters make a devastating case. Many well-meaning people (who for instance flew to Sri Lanka right after the tsunami to help) and some straight-up money-driven forces (big pharma) have really failed to try to understand non-western ways that cultures deal with serious mental illness. It's a hubris very much in line with our other exports -- "democracy" to the Middle East, say -- but one that you'd think would be a little less egregious because of all the scientists involved. Hopefully this book, which was a smooth yet very detailed read, will spark a long-overdue debate. As a psychologist in training, I'm glad I read this book.
29 of 30 people found the following review helpful
Eye-opening 6 Dec 2010
By Karen Franklin - Published on Amazon.com
Amazon Verified Purchase
A successful virus is adaptive. It evolves as needed to survive and colonize new hosts. By this definition, contemporary American psychiatry is a very successful virus. Exploiting cracks that emerge in times of cultural transition, it exports DSM depression to Japan and posttraumatic stress disorder to Sri Lanka.

Journalist Ethan Watters masterfully evokes the heady admixture of moral certainty and profit motive that drives U.S. clinicians and pharmaceutical companies as they evangelically push Western psychiatry around the globe. On the ground in Sri Lanka following the tsunami, for example, hordes of Western counselors hit the ground running, aggressively competing for access to a native population "clearly in denial" about the extent of their trauma. Backing up the foot soldiers are corporations like Pfizer, eager to market the antidepressant Zoloft to a virgin population.

Watters has done his homework. Each of his four examples of DSM-style disorders being introduced around the world is rich in historical and cultural context. Despite their divergences, each successful expansion hinges on the mutual faith of both the colonizers and the colonized that Western approaches represent the pillar of scientific progress.

It is ironic that Americans are so smugly assured of the superiority of our cultural beliefs and practices, in the face of mounting evidence to the contrary. Do we really want others to emulate a country with skyrocketing levels of emotional distress, where jails and prisons are the primary sites of mental health care? Does our simplistic cultural metaphor of mental illness as a "chemical imbalance, " with human minds reduced to "a batter of chemicals we carry around in the mixing bowls of our skulls," represent true enlightenment?

Our implicit condescension is made explicit if we imagine the converse, one of Watters' interview subjects points out: "Imagine our reaction if Mozambicans flew over after 9/11 and began telling survivors that they needed to engage in a certain set of rituals in order to sever their relationships with their deceased family members. How would that sit with us?"

Not only is our missionary zeal condescending, it may be harmful. Watters provides evidence to suggest that the "hyperintrospective" and "hyperindividualist" model of Western psychiatry can be destabilizing to time-worn, tried-and-true indigenous healing practices, in some cases even producing the problems we naively believe we are combating.

"What is certain," Watters cautions in his conclusion, "is that in other places in the world, cultural conceptions of the mind remain more intertwined with a variety of religious and cultural beliefs as well as the ecological and social world. They have not yet separated the mind from the body, nor have they disconnected individual mental health from that of the group. With little appreciation of these differences, we continue our efforts to convince the rest of the world to think like us. Given the level of contentment and psychological health our cultural beliefs about the mind have brought us, perhaps it's time that we rethink our generosity."

Perhaps it is already too late to turn back the tide. Thanks to the exportation of Western diet and lifestyle, 19 out of 20 inhabitants of the tiny island of Nauru in the Pacific Islands are now obese. Previously hardy islanders are stroking out in their 20s and 30s. The globalization of the American psyche is more insidious, but perhaps in the end it will prove equally catastrophic.

Reading Crazy Like Us left me with a nightmare image of a homogeneous future world with McDonald's and Starbucks (see my review of Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture) on every corner, obesity gone wild, and Western psychiatry reigning supreme.
152 of 201 people found the following review helpful
Interesting but biased and leaves too much out. 15 Jan 2010
By L. Post - Published on Amazon.com
Format:Hardcover
This book brings up many thought-provoking points about the arrogance and in some cases, damage of the Western exportation of ideas about the orgins and treatment of mental illness. But one of the author's main premises is that mental illnesses are different in different cultures and in different times. That's not the case. Some of how they are expressed may be different, and there may be some different variants, but accounts from the classical age of the Greeks and Romans on down the line all report clearly identifiable symptoms that could be clustered into affective disorders (depression, bipolar, etc.), thought disorders (schizophrenia and subtypes), and stress reactions (from withdrawal to eating disorders to PTSD). Symptoms of depression, mania, paranoia, and mental confusion have been documented for centuries. There may be many different human cultures on the earth, but we all have human brains.

Another of the author's premises is that the Western medicine for mental illness doesn't work well in other cultures. That may well be true, but the author doesn't show examples of where it has worked or given us any kind of qualified evidence-based, broad-based comparative study; he has only selected anecdotes that support his thesis. I think any attempt to use Western medicine of any kind in a community that is not receptive to it, or for which the doctors ignore or dismiss cultural healing traditions, has potential for unforeseen and even disastrous consequences. But if done with cultural sensitivity and offering options rather than dictating treatment, it could be very helpful to people who are suffering greatly.

Another bias seems to be against medication and "big Pharma," a call to arms that is very trendy right now, whereas in his previous book, "Therapy's Delusions," he lambasted talk therapy in favor of brain science and medication. Most people who are living successfully with mental illness in this culture will say that is a combination of medication and some supportive mode of therapy that helps them stay in remission and live normal lives--something that was rarely possible for those with severe mental illnesses before therapy and medications were invented.

The Western cultural emphasis on the individual and the "pull yourself up by your bootstraps" mentality is much more damaging to people who are vulnerable to mental illnesses than the Western psychiatry/psychology. If we could keep the Western insight into brain science and the Western meds AND therapies that actually work, AND add in or keep the tight-nit, ultra supportive families and communities of the old or developing world, those with real mental illnesses would be much better off. Whatever the type of care is, it's the quality of the human relationships that count.
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