- Paperback: 219 pages
- Publisher: Adams Media Corporation (31 May 2000)
- Language English
- ISBN-10: 1580622542
- ISBN-13: 978-1580622547
- Product Dimensions: 20.6 x 15 x 1.5 cm
- Amazon Bestsellers Rank: 2,049,401 in Books (See Top 100 in Books)
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Amazon.com:
5.0 out of 5 stars (5 customer reviews)
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Up-to-date basics for busy people, 13 Jun 2000
By Business writer/editor - Published on Amazon.com
This review is from: A Crash Course in Marketing (A SOHO crash course book) (Paperback)
Sure, good marketing builds good business. But this simple rule is not so simple to follow when you're a small business owner facing multiple demands on your time and money. A Crash Course in Marketing will streamline your efforts. It serves as a complete how-to for beginners, and a succinct refresher those who want to stay on track. As the authors remind us, marketing is doing what you already know you should do: know yourself, know your market, know your customers. But how to focus your efforts? Each of the 15 chapter titles asks a question of the reader, and the text is filled with exercises to provoke thoughtful and practical replies, as well as specific strategies on how to apply them. Bangs and Axman draw on their own experience, but the bulk of the material is collected from research, marketing materials, and the advice of experts. Every page contains at least one example from those who've been there, whether it's from the management at Coca-Cola, Amazon.com, or The Brick Store in Bath, NH. The book's tone is conversational, but not meandering -- to-the-point advice that's just right for a small business owner who must make smart decisions about where to put precious resources.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Just when you thought you knew everything, 5 Jun 2000
By Roger C. Parker - Published on Amazon.com
This review is from: A Crash Course in Marketing (A SOHO crash course book) (Paperback)
After providing advertising and marketing consulting services for over twenty-five years, I approached A Crash Course in Marketing with a certain amount of skepticism. I expected a superficial once-over that wouldn't really provide any action ideas. Boy, was I wrong! A Crash Course in Marketing provides a well as a refresher course in what I already knew (but have forgotten or overlooked) as well as introduces dozens of up-to-date (i.e. Internet savvy) ideas and techniques. I judge the value of books by the number of underlinings and yellow highlightings on each page. When I was through, just about every page of A Crash Course in Marketing contained numerous underlinings and, most important, specific ideas I could reference to current client projects. The writing style is "up front and personal." Reading it is like sitting down at a Starbucks and sharing coffee and conversation with the authors. Each page contains relevant quotes and sidebars which drive home important ideas and provide real world examples of the ideas in action. Worksheets and suggested references enhance the value of what is, in itself, an extremely valuable.
I highly recommend A Crash Course in Marketing to newcomers as well as experienced consultants, entrepreneurs or corporate marketing managers who needs a quick review of the basics and some fresh inspiration. Perfect reading for your next airplane flight. A Crash Course in Marketing would be a bargain at twice the price.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Just when you thought you knew everything, 5 Jun 2000
By Roger C. Parker - Published on Amazon.com
This review is from: A Crash Course in Marketing (A SOHO crash course book) (Paperback)
After providing advertising and marketing consulting services for over twenty-five years, I approached A Crash Course in Marketing with a certain amount of skepticism. I expected a superficial once-over that wouldn't really provide any action ideas. Boy, was I wrong! A Crash Course in Marketing provides a well as a refresher course in what I already knew (but have forgotten or overlooked) as well as introduces dozens of up-to-date (i.e. Internet savvy) ideas and techniques. I judge the value of books by the number of underlinings and yellow highlightings on each page. When I was through, just about every page of A Crash Course in Marketing contained numerous underlinings and, most important, specific ideas I could reference to current client projects. The writing style is "up front and personal." Reading it is like sitting down at a Starbucks and sharing coffee and conversation with the authors. Each page contains relevant quotes and sidebars which drive home important ideas and provide real world examples of the ideas in action. Worksheets and suggested references enhance the value of what is, in itself, an extremely valuable.
I highly recommend A Crash Course in Marketing to newcomers as well as experienced consultants, entrepreneurs or corporate marketing managers who needs a quick review of the basics and some fresh inspiration. Perfect reading for your next airplane flight. A Crash Course in Marketing would be a bargain at twice the price.
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