It's not just pretty, it's useful. The first thing I noticed about the book was how pretty it is - the layouts are elegantly clean and simple, the photos are beautiful, and it's a pleasing book to hold and flip through. After enjoying the eye candy, I went through the book again and was impressed by how well the individual projects are presented - there's a lot of freedom to improvise if you want to, but you can also follow a project from start to finish and not get lost.
The projects range in scope; there great gift ideas, home decor (love the embroidered screen door!), and projects that dance on the art/craft line (like designing moss patterns). There are projects for beginners and projects for the more ambitious, making this a nice book for a wide range of crafty folk, especially those who are fans of magazines like Make, Craft, and ReadyMade. Some of the projects are ones that I've seen before, but the presentation here is so well done that I don't feel cheated.
I like keeping this book on the nightstand. It's good for dreaming.