Cradle to Cradle: Remaking the Way We Make Things (Paperback)

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Review
"Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn'."--Carl Pope, Executive Director of the Sierra Club
"Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution--beyond today's fossilized industrialism. This enlightened and enlightening book shows us how--and indeed, that 'God is in the details.' A must for every library and every concerned citizen."--Hazel Henderson, author of "Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy"
"[McDonough and Braungart's] ideas are bold, imaginative, and deserving of serious attention."
--Ben Ehrenreich, "Mother Jones" magazine
"[A] clear, accessible manifesto... the authors' original concepts are an inspiring reminder that humans are capable to much more elegant environmental solutions than the ones we've settled for in the last half-century."
--"Publishers Weekly"
"A readable provocative treatise that 'gets outside the box' in a huge way. Timely and inspiring."
--"Kirkus Reviews"
"Our planet is alive and the wondrous web of biodiversity provides us with all we need -- clean air, water, soil, and energy, as well as food, medicine, resources. Whatever we do, that's what should be the highest priority for protection and we have to adapt everything else to that end. With this book, McDonough andBraungart open our eyes to the way to genuine sustainability by the study of nature and mimicking her ways. This is a groundbreaking book that should be the Bible for the Second Industrial Revolution."
--Dr. David Suzuki, Professor Emeritus, University of British Columbia


Product Description
How can we avoid environmental disaster? Nowadays, in the home, most of us do our bit: we recycle. But what about industry, where the real damage is done? The strategy is the same: 'reduce, resize, reuse' - we try to minimize the damage. But there is a limitation to this well-intentioned approach: it maintains the one-way, 'cradle to grave' manufacturing model of the Industrial Revolution, the very model that creates immense amounts of waste and pollution in the first place.What we need is a major rethink, a new approach which directly combats the problem rather than slowly perpetuating it. An exciting, simple and groundbreaking new vision, "Cradle to Cradle" offers this approach. With clear, accessible - even humorous - arguments, celebrated chemist Michael Braungart and inspirational architect Bill McDonough challenge the set-in notion that human industry must damage the world. They look to nature and find a production system we can follow, a system of abundance rather than reduction, in which waste equals food.They show how we can mimic nature's model to our commercial and environmental advantage, demonstrating how products can be designed as biological and technical nutrients that will continually circulate as pure and valuable materials, eradicating the need to 'recycle' - really downcycle - products into low-grade materials and uses. "Cradle to Cradle's" theories have been put into practice across the world and will shape our future - they are implemented by major governments, big corporations, small, innovative independent businesses and university science departments, and are given high-profile backing by environmentalists and celebrity activists. This updated edition is essential reading, a bold, practical and overwhelmingly positive manifesto for an environmentally prosperous future, a world where we can make maximum profit from nature without destroying it. --This text refers to the Hardcover edition.

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14 Reviews 5 star:  (10) 4 star:  (4) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review 4.7 out of 5 stars (14 customer reviews)		Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews   24 of 25 people found the following review helpful: 5.0 out of 5 stars Fancy an educational read in the bath?, 19 Mar 2004 By  Richard Stowey "Designer" (Bristol, England) - See all my reviews (REAL NAME)    This extreme book is an example of it's own preachings. The book doesnt contain a single ounce of paper. In fact it's made out of a fully recyclable plastic material, and the non-toxic ink can be removed with special non-toxic chemicals. Basically it's the future of a fully recyclable book design. Amazing! Although quite an intense read, it is quite interesting and at times captivating. Based on an architect and a scientist that teamed up and work on projects to basically help companies become more environmentally friendly. Examples include the book design, Ford Motor company, and other examples of products that can slowly pollute the environment and possible solutions to these products. Alot of the solutions can be recycled over and over, as the cradle to cradle title suggests. The book also describes the difference between the Technosphere and Biosphere, and how products from these two different environments interact with each other and the world around us. Reccomended read, and the book is fully waterproof - Genius! Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   34 of 36 people found the following review helpful: 5.0 out of 5 stars Highly Recommended!, 6 Jun 2004 By  Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)    This is an extraordinary and unlikely book. It is not printed on paper, but on a waterproof polymer with the heft of good paper and more strength, a substance that reflects the right amount of light, yet holds the ink fast. It seems like an impossible fantasy, but so does much of what the authors propose about design and ecology. They speak with the calm certainty of the ecstatic visionary. Could buildings generate oxygen like trees? Could running shoes release nutrients into the earth? It seems like science fiction. Yet, here is this book, on this paper. The authors make a strong case for change, and just when you're about to say, "if only," they cite a corporation that is implementing their ideas. However, it's hard to believe their concepts would work on a large scale, in the face of powerful economic disincentives. We believe authors do aim some of their criticism at obsolete marketing and manufacturing philosophies, but the overall critique is well worth reading. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   25 of 27 people found the following review helpful: 5.0 out of 5 stars A declaration of principles for a future world, 13 May 2004 By  Daniel Johnston (Aberdeen United Kingdom) - See all my reviews I found out about William McDonough by accident in a magazine article and bought this book on spec out of curiosity. I'm very glad I did. Finally a book with genuine hard and fast ideas of a method to get the sterile, polluted, modern world out of the mess it is in. If we can spread the messages this book imparts, there is a possibility that we can escape the ensuing environmental disaster that even the Pentagon is now predicting. With chemicals affecting every biological organism on Earth in unknowable ways and nature's mechanisms seriously disrupted, someone had to advocate a way forward which can harness the progress of science with the existence of the planet in perpetuity. This is that vision. If you are a business person who thinks that environmentalists are inherently cave dwelling, backward looking bleeding hearts or an environmental activist who thinks that industry and commerce are run by Hitleresque destroyers with no souls, buy this book and get with the program. WE ARE ALL ON THE SAME SIDE. Not only that but we have a lot of work to do and dreams to fulfill. I intend to buy a few copies of this book and send it to people who might be able to make a difference and I implore anyone else who understand its value to do the same. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this) Share your thoughts with other customers: Create your own review › See all 14 customer reviews...		Ad feedback   Most Recent Customer Reviews 5.0 out of 5 stars Refreshing and Inspiring I can't recommend this book enough. It provides realistic and up-lifting solutions as well as sound critique. It addresses sustainability without the side dose of guilt. Read more Published 1 month ago by T. Blackburn 5.0 out of 5 stars Paradigm-shattering This book should be required reading for everyone living on this planet! The ideas it presents about continuing an acceptable lifestyle without sacrificing the Earth is unlike... Read more Published 1 month ago by Zoe 5.0 out of 5 stars An Awesome Vision for Business The problem with these types of books is that as much as they make you energised to change what has gone before, the sad fact is that most businesses are not even aware that... Read more Published 2 months ago by I. Fraser 5.0 out of 5 stars Compulsory Reading! This inspirational book goes to show that a sustainable and prosperous future is by no means impossible, and commands a complete rethinking of the current (and outdated) systems... Read more Published 2 months ago by Eco-Mate 4.0 out of 5 stars Fun but fantasy This is a great book about the way things ought to be, but not about the way the world really is, or is likely to be in our lifetimes. Read more Published 2 months ago by Charlie T. 4.0 out of 5 stars Fun but fantasy This is a great book about the way things ought to be, but not about the way the world really is, or is likely to be in our lifetimes. Read more Published 2 months ago 4.0 out of 5 stars Inspiring and a good read I got this book at the recommendation of a guest lecturer and I'm so glad I did, I found it funny and informative andI think everyon should read it! Read more Published 4 months ago by L. P. L. Miller 4.0 out of 5 stars A good read but very gloomy This is a good read but I find the way he writes a little boring and not so inspirational as I had hoped. Read more Published 14 months ago by T. Thanh 5.0 out of 5 stars A manifesto for new consumer.... Cradle to Cradle is a manifesto for the new consumer - a mall-nirvana of non toxic products, endlessly `up-cycled' and replaceable; sustainability without the need to change our... Read more Published 16 months ago by Brendan Dunphy 5.0 out of 5 stars Inspiring An inspiring read that has left me thirsty for more knowledge on this fascinating subject. Published on 13 Oct 2006 by Richard Hunt Search Customer Reviews Only search this product's reviews › See all 14 customer reviews...

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