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Cracking the Code: Understand and Profit from the Biotech Revolution That Will Transform Our Lives and Generate Fortunes Hardcover – 13 Apr 2012


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Product details

  • Hardcover: 360 pages
  • Publisher: John Wiley & Sons; 1 edition (13 April 2012)
  • Language: English
  • ISBN-10: 1119963184
  • ISBN-13: 978-1119963189
  • Product Dimensions: 14.2 x 2.5 x 22.4 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 202,582 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

WAKE UP TO THE MOST IMPORTANT TREND IN THE HISTORY OF THE WORLD

There is a new gold rush on. The Single biggest trend to affect mankind is here, and there are fortunes to be made.

The next phase in the world s development will not be dominated by the rise of China or India, or by green technologies, important though they are. Rather the world as we know it is about to be transformed by breakthrough achievements in human life extension and improvement. Entire industries are soon to be disrupted by developments in Biotechnology. And there are unparalleled opportunities for early investors to profit.

This amazing acceleration in technological development is coming under the radar for many, but will soon prove to be more important to the human race than the internet, iPads, smartphones and all the other material goods we regard as technology. The fusion of technology and medicine will enable us to live longer and healthier lives with a considerably superior quality of life.

LEARN, DIGEST, INFORM AND INVEST

Cracking the Code is the first book to explore with full clarity the implications of an industry that will define the 21st century and to outline the huge returns to be had for those who invest in the companies behind these products and the changing demographic that his technology will bring about.

Leading investment experts Jim Mellon and Al Chalabi have spent a year immersed in the life sciences industry, researching and interviewing over 100 companies. Writing not as scientists but as investors, they strip away the technical jargon and demystify the information to help you to understand the science and clearly identify the key industry participants and investment opportunities.

The first authors to forecast an economic crisis, as early as 2005 in their book Wake Up!, show you how the biotech industry s biggest successes will dwarf the current colossi of the stock markets. May you live long and prosper from it.


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6 of 6 people found the following review helpful By Charlie P on 25 April 2012
Format: Hardcover
Enough detail about Biotec for serious decision making and written in a very readable way.

Chalabi and Mellons previous book ''Wake Up'' (written in 2006) warned of the coming GFC and was spot on. This one could prove to be too. They give you a chance to position yourself rather than telling you after the event what you should have done!
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4 of 4 people found the following review helpful By QoS on 19 July 2012
Format: Hardcover
I found this book thought provoking at both a personal and professional level. In particular the chapter on demographic changes as it clearly demonstrates that the major economies have been knowingly walking into the issue of an aging population without a clear plan. Their strategy to date has been almost ostrich-like. The authors have recognised the problem and established an investment strategy that encompasses the major illnesses that surround living longer - a very good read that should manage to resonate with everyone.
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2 of 2 people found the following review helpful By Mr. K. James on 31 Aug. 2012
Format: Hardcover Verified Purchase
This is yet another good book in the futurology department. The authors start off letting you know that they have no official qualifications to be speaking on the topic of medical science and so fort. But then go on to reveal a good reason why you should listen to them nevertheless. They show you that they are extremely well read and learnt in this area, they have visited over 100 companies and talked to allot of scientist. They have read hundreds of articles, and books on the topic. It would seem that The authors Jim Mellon and Al Chalabi are truly autodidacts of the finest quality. It really shows later in their writing just how much they know on the topic

Now on the actual content of the book. The first half of the book gets rather scientific. Jim and Al explain to you the basic building blocks of life and how diseases is caused and so fort. They explain thins like what DNA is, what an element is and how it is defined. Some people (such as the science-phobes) may not particularly enjoy this section at all, but the authors really did it so that we could better understand. The way in which they wrote was also quite simple to grasp. I myself am a huge science fan, So I quite enjoyed it. But as I said, other investors may find this to be a bit of a turn of. The good news is that in my opinion, this was not absolutely necessary for you to understand the market. It would definitely give you some significant edge as an investor, but if you really can't stomach science then there is still much to be gained from this book by just skipping the first half and going directly into the investment situations that arise.
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4 of 4 people found the following review helpful By MrsMoney on 27 April 2012
Format: Hardcover
Healthy bodies and healthy bank balances, the universal goals! This book shows us how to understand the new bio tech industries that will lead the health revolution of the 21st century.
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3 of 3 people found the following review helpful By topcat on 27 April 2012
Format: Hardcover Verified Purchase
if you want to be part of the next big thing " BIOTECH" this is a must read ...it doesnt come over as a medical science book ,and the investment suggestions are clearly stated.
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