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CrEATe: Eating Design and Future Food Hardcover – Illustrated, 16 Dec 2008

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Most Helpful Customer Reviews on (beta) 3 reviews
1 of 1 people found the following review helpful
I really enjoyed this book 27 Aug. 2009
By Katie Sullivan - Published on
Format: Hardcover
I really enjoyed this book. It was a spontaneous buy at first, but after going through its content there's a real history and overview on food packaging, branding and design that made me think twice about the kinds of things I buy at the local supermarket.

Gestalten and London-based think group The Future Laboratory (who conducted the research in the book) do a great job at providing, no pun intended, good food for thought. Why do some foods taste better than others -- is it just because the packaging is modern? There's also some pretty good case studies on people and their kitchen habits (and pantry) and I find particularly fascinating.
1 of 4 people found the following review helpful
CrEate is un-CREATive 6 Sept. 2009
By Edward D. Engoron - Published on
Format: Hardcover Verified Purchase
This is one of the worst purchases of the year. I have over 30,000 food and cookbooks that have been collected for our corporate library and this adds nothing to the collective creative body of works. It is loaded with green propaganda as only a British author could come up with. It is boring, boring, boring!
0 of 9 people found the following review helpful
nice cover! 12 May 2009
By eea2009 - Published on
Format: Hardcover
I'd buy this book just for the image on the front cover! Great model!
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