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CrEATe: Eating Design and Future Food [Illustrated] [Hardcover]

Martin Raymond , Chris Sanderson , Future Laboratory , Robert Klanten , Sven Ehmann

Price: 40.00 & FREE Delivery in the UK. Details
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Book Description

16 Dec 2008
Food is not just a hot topic in design and cutting edge creativity today, but also an enormous industry with changing standards and perceptions. crEATe. investigates recent trends and visual developments within food, design, hospitality and packaging design. Based upon research by trend analysts Chris Sanderson and Martin Raymond from the London firm The Future Laboratory, this sourcebook documents and illustrates manifold examples and concepts that are the driving forces in contemporary food, both influencing and inspiring today s visionary chefs, designers, and consumers. Six extensive chapters shed new light on the central topics and various approaches relevant in contemporary food with incisive texts including profiles of visionary creatives accompanied by visuals. The book starts by examining the treacherous landscape of food politics with environmental and production concerns in Food Activists . It then explores the return of Wholehearted home-style cooking, the sophisticated choices of nutritional Smart Food and Packaging confronts new challenges in delivering high impact aesthetic and brand experiences while being cost effective and sustainable. The concepts and interior design approaches of Food Spaces also encompass luxurious canteens, cooking laboratories and store designs. The various attitudes of people towards food are defined in Typologies . Finally, crEATe. further explores Future Solutions by illuminating emerging that will follow, illustrating how food will look in the future as well as how we will respond to it emotionally and aesthetically. Portrayed in striking ways, the multifaceted examples in this informative volume range from product design, industrial design and the interiors of restaurants and hotels to branding and consumerism. crEATe. surely indicates how food is gaining new meaning in our lives as well as in top-notch contemporary design.

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Amazon.com: 3.7 out of 5 stars  3 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars I really enjoyed this book 27 Aug 2009
By Katie Sullivan - Published on Amazon.com
Format:Hardcover
I really enjoyed this book. It was a spontaneous buy at first, but after going through its content there's a real history and overview on food packaging, branding and design that made me think twice about the kinds of things I buy at the local supermarket.

Gestalten and London-based think group The Future Laboratory (who conducted the research in the book) do a great job at providing, no pun intended, good food for thought. Why do some foods taste better than others -- is it just because the packaging is modern? There's also some pretty good case studies on people and their kitchen habits (and pantry) and I find particularly fascinating.
1 of 4 people found the following review helpful
1.0 out of 5 stars CrEate is un-CREATive 6 Sep 2009
By Edward D. Engoron - Published on Amazon.com
Format:Hardcover|Verified Purchase
This is one of the worst purchases of the year. I have over 30,000 food and cookbooks that have been collected for our corporate library and this adds nothing to the collective creative body of works. It is loaded with green propaganda as only a British author could come up with. It is boring, boring, boring!
0 of 9 people found the following review helpful
5.0 out of 5 stars nice cover! 12 May 2009
By eea2009 - Published on Amazon.com
Format:Hardcover
I'd buy this book just for the image on the front cover! Great model!
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