Edgy, contemporary design and striking graphic photography reflects the distinctive CCC branding, reaching urbane, fashionable, innovative and creative readers, far beyond the realms of the normal baking audience. The publication of the book will be a publicity event in itself with a glittering star-studded book launch and innovative packaging to be sent out to the media - everything will be done to gain column inches and word-of-mouth media buzz. Marketing and publicity campaigns will feature in The Sunday Times Style hot list and Grazia, and exclusive recipes in Vogue. Radio interviews on Radio 1, TV interviews with Eric and Patrick on 'The One Show', social media including Facebook, Twitter and blogs, viral video on YouTube and others, Foursquare and targeted email campaigns.
About the Author
Edmonton-born Patrick relocated to London in 1985 and quickly made a mark with his footwear designs. Within a decade, his was the label on fashionable feet all over the world.After 20 years in the shoe business, he was ready for a sabbatical, and with his new Soho bakery venture together with Eric Lanlard, Cox Cookies and Cake proves that the entrepreneurial knack for turning something he loves into an irresistible product is as acute as ever.Eric Lanlard is a master patissier. Since arriving in the UK 21 years ago, the 42 year old Frenchman has changed the face of British Patisserie, earning himself a reputation for inspirational cakes and an A-list clientele.Twice winner of Continental Patissier of the Year at the British Baking Awards, Eric's unique combination of craftsmanship and unbridled creativity has made him the premier cake-maker for celebrity celebrations.Eric has appeared on numerous television programmes including GMTV and Master Chef (judging the professional chefs) as well as a guest appearance in Mary Portas Queen of Shops. He fronts a TV series for Channel 4 called Glamour Puds and is the author of two books, Home Bake (Hamlyn) and Glamour Cakes (Mitchell Beazley).