I've read all William Gibson's books. The Neuromancer trilogy was just wonderful. But then, slowly, his books changed; through Idoru, All Tomorrow's Parties and then Pattern Recognition, he moved into a different time. Not really a different genre though. I mean, you could say that Pattern Recognition and Spook Country are thrillers, spy novels, but they're not. They're really not.
Whenever I read a Gibson novel, I find myself wishing that I lived in his world. But then I realise that, basically, I do. And that's what's so magical about them. It's Gibson's take on our existing world that makes you look at it in a new way, from a new perspective. Surely that must be one of the greatest things a novelist can do. His prose is so tight, so condensed and yet has so many echoes, so many extra-cultural references that it's like reading a novel, a map, a web-page, a history book all wrapped up together.
Look up Hubertus Bigend on Wikipedia. That's what one of his characters does. If you do, you'll find an entry referencing this book. This kind of reflexivity is central to this book. The merging of quite separate worlds - rock music, money laundering, marketing, geo-politics, voodoo religion - suggests a side of globalisation not explored anywhere else in this form. Referring to global brand names is simply one side of this - a Brabus Maybach for heaven's sake! (have a look at the Brabus web-site, with sound on) - just grounds this in something akin to a material fantasy.
In some ways, the characters represent these different worlds, or at least different aspects of them. Milgrim, addicted to Ativan (1987 Ativan advertisement. "In a world where certainties are few...no wonder Ativan® (lorazepam)C-IV is prescribed by so many caring clinicians.") seemingly captured by Brown (the secret agent?), finally just walks away, free to go back to his favourite book on the history of heresy. Brown, scary but fundamentally old school and out of his depth, violent in his ignorance, Tito, of indeterminate race and innocent esoteric skills, Hollis, ex obscure rock star, lost all her money in the dot com bubble, cynical, worldly-wise, and Bigend, manipulative but still somehow childlike, playing with ideas and technologies.
The story is good. The characters are good. The premise is good. The execution almost faultless. A gripping read. A fab book.