Getting acquainted with MAGAZINE is a two stage process. First, you have to adjust your ears to music that does not simply pander to the eardrums, and second, you have to adjust those ears yet further to accomodate - in the singing voice of HOWARD DEVOTO - the aural equivalent of a Gerald Scarfe cartoon. But once those hurdles are overcome, the wonderful return on that investment will last you a lifetime.
THE CORRECT USE OF SOAP, Magazine's third album, is their finest 39 minutes. Ten perfect songs, fully-formed and as individual as the creative minds behind them, this is a defining pop product and, quite simply, beyond improvement. BECAUSE YOU'RE FRIGHTENED gets things off to a racing start with guitars and drums matching each other in grim intensity, but the pacing is deliberate as evidenced by tracks three and four, (I'M A PARTY and YOU NEVER KNEW ME), where the brakes are on for over seven minutes during which Devoto delivers two knockout vocals. Moving on, PHILADELPHIA is a superb rocker and I WANT TO BURN AGAIN exudes atmospheric eccentricity via swirly organ interludes and warped accoustic guitar.
Keyboards are reigned in from the previous two albums' pole positioning and the benefit in letting the other instruments breathe a little is key to the overall sound. This subtle re-alignment of DAVE FORMULA's pivotal contributions allows for no less than the best from colleagues ADAMSON, McGEOCH and DOYLE and the production by Martin Hannett is both punchy and dramatic. Just one listen is enough to know that peaks have been reached here.
Yes, there's an intellectual leaning to this music, not pretentious exactly, but you just know these boys "got an education" (SWEETHEART CONTRACT). Such a contrast when you consider the down to earth pop purity of BUZZCOCKS and, specifically, PETE SHELLEY - who, incidentally, co-wrote SHOT BY BOTH SIDES and THE LIGHT POURS OUT OF ME, two highbrow post-punk classics. Clearly, however, an ex-colleague for whom songs from a different kitchen were preferable to songs from under the floorboards.
A penultimate word in praise of Devoto's lyrics; at times they're simply thrilling. His higher functions clearly reside in other, more complex worlds, where cold-war paranoias, secret meetings, brutal relationships and personality disorders are the norm and everyday emotions vie for position on the boring old sidelines. Translate even a fraction of that facility to paper and the only conclusion worth making is that Mother Nature most certainly did NOT rip off this particular genius behind the mask(s).
Magazine's songs remain to this day wonderfully fresh and challenging - so be bold, get acquainted, and jump in...the driver might be a bit odd but the motor's a belter.
VERY HIGHLY RECOMMENDED
PS: Compilation album SCREE, (B-Sides and Rarities) is another one for your collection. The alternative versions of 'Believe That I Understand' and 'The Light Pours Out of Me' are worth the money by themselves.