- Paperback: 864 pages
- Publisher: Financial Times/ Prentice Hall; 4 edition (20 Dec 2005)
- Language English
- ISBN-10: 0273701789
- ISBN-13: 978-0273701781
- Product Dimensions: 26.4 x 19.2 x 3.6 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 86,541 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
A rich resource that guides students through the rational and emergent approaches to strategic management. Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice.
From the Back Cover
Corporate Strategy 4th Edition
by Richard Lynch
Corporate Strategy 4th edition provides a balanced and in-depth exploration of rational and creative approaches to strategy development from around the globe.
Its combination of readability, comprehensive coverage and up-to-date case studies clearly demonstrate exactly what strategic theory is and how it translates into practice in the real world.
New to this edition:
- A brand new chapter on Government, Public Sector and Not for Profit strategy.
- 80 case studies from around the world give students a broad perspective on how strategy is applied in organizations as diverse as MTV and a local theatre company, Bajaj Motorcycles of India and the Olympic City bids. 1/3 of cases are new to this edition.
- The most current topics, including increased financial disclosure and corporate governance, technology, entrepreneurial strategy, network strategies and much more.
Supporting student learning through:
- A Student CD Rom contains an extended case study introducing the subject of strategy.
- Learning Outcomes, Key Strategic Principles and Chapter Summaries give a clear idea of what’s expected to be understood by students for each chapter, while end of chapter questions and Multiple Choice quizzes on the Companion Website help students to recap and check that they have understood.
- Critical Reflections and Strategic Project boxes encourage debate and updated References, Further Reading and live Web Links on the Companion Website and help students to investigate topics further.
- A full Glossary is supplied both in the book and on the Website.
The Companion Website for this book can be found at www……………. and also includes the Lecturer’s Resources, which are password protected and include a brand new Test Bank, Case Studies removed from the third edition, updated PowerPoint slides and a full Lecturer’s Manual with supporting notes for the Case Studies and the Student CD Rom.
Accessible, modern, international and comprehensive – Richard Lynch’s Corporate Strategy 4th Edition is ideal for students undertaking any introductory course in Strategy.
Richard Lynch has worked as a Strategic Director and run his own management consultancy company specializing in European and International strategy. He is Emeritus Professor of Strategic Management at Middlesex University in London, UK.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This is an articulate and stimulating text that is very absorbing. The many Case studies highlight the Corporate methodologies outlined and so the student can view how a firm matches its resources to opportunities / threats in the external environment (see, I'm talking the corporate language after only one chapter).
Highly recommended and save this important text to your personal 'Wishlist'.
A must-have for Corporate strategy students or the lay-man, like myself.
Highly recommended and save this important text to your personal 'Wishlist'.
A must-have for Corporate strategy students or the lay-man, like myself.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I am very pleased with this book! Not only does it explain the key concepts very clearly, it is easy to understand and it does not go over the top in detail.
Even though I am using this book in conjunction with another book, it covers most aspects of the subject which is needed for examinations. The book also uses relevant examples to illustrate the key concepts. I found it very easy to use my highlighter on subject matter which i feel is of relevance to me, making it easier for revision purposes.
Some books are written by authors who feel they can impress their readers by the use of complex technical jargon and sentences which you do not understand and hence render the book as cumbersome to read. However, this book is not one of them and is very user freindly.
I can see why some people recommend Richard Lynch for Corporate Strategy and I too recommend this book along with its later editions to future students of the subject.
Even though I am using this book in conjunction with another book, it covers most aspects of the subject which is needed for examinations. The book also uses relevant examples to illustrate the key concepts. I found it very easy to use my highlighter on subject matter which i feel is of relevance to me, making it easier for revision purposes.
Some books are written by authors who feel they can impress their readers by the use of complex technical jargon and sentences which you do not understand and hence render the book as cumbersome to read. However, this book is not one of them and is very user freindly.
I can see why some people recommend Richard Lynch for Corporate Strategy and I too recommend this book along with its later editions to future students of the subject.
Format:Paperback
During my graduate studies, I was exposed to, and found, many books on strategy.
My thesis supervisor recommended I look at Richard Lynch's Corporate Strategy. After studying a library copy, I bought my own.
It offers practical concepts useful for an evolving world.
I found his emergent strategy particularly helpful and apply it within my professional role.
My thesis supervisor recommended I look at Richard Lynch's Corporate Strategy. After studying a library copy, I bought my own.
It offers practical concepts useful for an evolving world.
I found his emergent strategy particularly helpful and apply it within my professional role.
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