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Corporate Social Responsibility: Balancing Tomorrow's Sustainability and Today's Profitability
 
 

Corporate Social Responsibility: Balancing Tomorrow's Sustainability and Today's Profitability (Hardcover)

by David E. Hawkins (Author)
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Corporate Social Responsibility: Balancing Tomorrow's Sustainability and Today's Profitability + Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause + Business Review on Corporate Responsibility ("Harvard Business Review" Paperback)
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Corporate Responsibility
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Product Description

Product Description
Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. This new approach, drawing upon many contemporary examples, demonstrates the importance of balancing short term profitability with long term sustainability and shows how this relates to many business issues and aspects, including environmental change, ethical trading, corporate governance, risk management, sustainable development and competitive balance.

About the Author
DAVID E. HAWKINS is Director of Operations for PSL. He has an extensive career in projects and procurement, particularly in the construction industry, working in many parts of the world. He has developed training programmes and has been a leading speaker in the field of exploiting relationship management through effective leadership and strategy development. He is a regular contributor to professional magazines and journals, is the joint author, with Shan Rajogopal of Sun Tzu and the Project Battleground and author of The Bending Moment: Energizing Corporate Business Strategy, bo

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