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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
 
 
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Hardcover)

by Philip Kotler (Author), Nancy Lee (Author) "This is a practical book ..." (more)
5.0 out of 5 stars See all reviews (1 customer review)
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause + Business Review on Corporate Responsibility ("Harvard Business Review" Paperback) + The Market for Virtue: The Potential and Limits of Corporate Social Responsibility
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Product details

  • Hardcover: 320 pages
  • Publisher: John Wiley & Sons (18 Jan 2005)
  • Language English
  • ISBN-10: 0471476110
  • ISBN-13: 978-0471476115
  • Product Dimensions: 22.8 x 15.6 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 48,789 in Books (See Bestsellers in Books)

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Product Description

Review
"An excellent starting point…" (Long Range Planning, August 2006)

Review
"An excellent starting point…" (Long Range Planning, August 2006)

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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
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5 of 6 people found the following review helpful:
5.0 out of 5 stars At last: a reference work for corporate philanthropy, 5 April 2006
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
The days of corporate irresponsibility are past. The public now expects companies to behave according to a higher social standard. And guess what - operating a business built on socially responsible principles pays off. Decision makers at companies large and small are learning that when they build their businesses according to the dictates of social conscience, they reap rewards such as increased profits, an improved corporate image and happier employees. And, they sleep better at night. Author and marketing expert Philip Kotler and social marketing consultant Nancy Lee describe six ways you can develop and implement a corporate social program. They clearly explain and analyze each initiative in its own chapter, including illustrative examples of successful campaigns from leading companies such as Ben & Jerry's, The Body Shop and American Express. Their methods do overlap and they are, at times, redundant. Yet the points are important enough to bear repeating. We think every professional whose company is engaged in corporate social marketing - or needs to be - will find a treasure trove of applicable information in this book.
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