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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Business) [Hardcover]

Philip Kotler , Nancy Lee
4.2 out of 5 stars  See all reviews (6 customer reviews)
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Book Description

18 Jan 2005 Business
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world′s foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting–edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty–five business leaders from socially responsible companies, this is the bible for today′s good corporate citizen.

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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Business) + Key Concepts in Corporate Social Responsibility (SAGE Key Concepts series) + The Age of Responsibility: CSR 2.0 and the New DNA of Business
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Product details

  • Hardcover: 320 pages
  • Publisher: John Wiley & Sons; 1 edition (18 Jan 2005)
  • Language: English
  • ISBN-10: 0471476110
  • ISBN-13: 978-0471476115
  • Product Dimensions: 23.9 x 16.1 x 2.8 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 342,556 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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"An excellent starting point…" ( Long Range Planning , August 2006)

From the Inside Flap

In today′s world, it is no longer just acceptable that a corporation does well by doing good. It is expected. With increasing pressures to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What charities will make strong partners? What initiatives should we develop that will do the most good for the company as well as the cause? Do we just write a check, incorporate social messages in our advertising, encourage our employees to volunteer, or do we also alter our business practices? How do we integrate a new initiative into current strategies? How do we implement a successful program? How do we generate internal support and passion? How do we measure success? A bible for today′s corporate citizens, Corporate Social Responsibility provides thoughtful answers to these vital questions and many more. Philip Kotler, one of the world′s foremost voices on business and marketing, and Nancy Lee, President of Social Marketing Services, Inc., provide best practices and cutting–edge ideas on the best ways and means for corporations to maximize corporate contributions to social issues and to know what good they did. Business leaders will learn how to align their business goals with cultural and social ones; choose social issues and charities to support; gain employee support; implement successful initiatives; and evaluate their efforts. Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world′s most admired companies. Full of proven recommendations and real–world advice on social initiatives, it includes first–person stories from twenty–five business leaders from such successful and benevolent socially responsible companies as Ben & Jerry′s, IBM, Washington Mutual, Johnson & Johnson, Microsoft, The Body Shop, Hewlett–Packard, and American Express. For those seeking funding from corporations such as these, a final chapter presents ten recommended strategies for success. This insightful and practical book presents twenty–five best practices, assembled to guide decision–making in the area of corporate social responsibility. It is, in the end, intended to help maximize the return on discretionary corporate investments, resulting in efforts that do the most social, environmental, and economic good.

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Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Kindle Edition
The concept of CSR purported in this book is more of a marketing strategy or ploy, rather than one which is a self effacing concern for people and the planet. Whilst Kotler & Lee advocate that economic & social objectives need not be dichotomous, the constant rhetoric of prescriptive methods & approaches denote unspoken assumptions of CSR as a social means of pursuing business benefits that degenerate it to a kind of 'investment capitalism'. A self serving marketing philosophy that considers the interests of shareholders above society, will not dispel the skepticism some have of the corporate motives for such initiatives, nor will it bring genuine 'care'. A refreshing alternative would have been to read about a CSR concept that centred on Kantism ethics and altruistic approaches.
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6 of 7 people found the following review helpful
By Rolf Dobelli TOP 500 REVIEWER
The days of corporate irresponsibility are past. The public now expects companies to behave according to a higher social standard. And guess what - operating a business built on socially responsible principles pays off. Decision makers at companies large and small are learning that when they build their businesses according to the dictates of social conscience, they reap rewards such as increased profits, an improved corporate image and happier employees. And, they sleep better at night. Author and marketing expert Philip Kotler and social marketing consultant Nancy Lee describe six ways you can develop and implement a corporate social program. They clearly explain and analyze each initiative in its own chapter, including illustrative examples of successful campaigns from leading companies such as Ben & Jerry's, The Body Shop and American Express. Their methods do overlap and they are, at times, redundant. Yet the points are important enough to bear repeating. We think every professional whose company is engaged in corporate social marketing - or needs to be - will find a treasure trove of applicable information in this book.
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1 of 1 people found the following review helpful
5.0 out of 5 stars An excellent starting point indeed 24 Feb 2011
Everyone who read a few Porter articles or books knows that his line of argument holds water. It is the same with this book. On a very academic yet practical level Porter and Lee outline the concept of corporate social responsibility, how to market it, how to implement it in an organization, and how to integrate it into your business model.

After outlining a bit of history of corporate social responsibility, where it came from, and how it made its way into today's world of business, Porter and Lee directly jump into their personal domains: marketing. Pretty much half of this book is about marketing and social marketing. This should hardly surprise anyone if you look at the fields of expertise of the two authors. However, apart from the marketing focus, this book provides practitioners and professionals with three chapters of practical advice on how to put CSR into practice. Therefore, this is an excellent starting point for everyone who is new to the concept of CSR and introducing it in an organization.

- Frank Roettgers, author of Going Green Together: How to Align Employees with Green Strategies
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