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Corporate Reputation and Competitiveness [Hardcover]

Rosa Chun , Rui Da Silva , Gary Davies , Stuart Roper
4.8 out of 5 stars  See all reviews (4 customer reviews)
RRP: £45.00
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Book Description

3 Oct 2002

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy.

It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth.

The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Frequently Bought Together

Corporate Reputation and Competitiveness + Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management + Corporate Reputation: Brand and Communication
Price For All Three: £129.21

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Product details

  • Hardcover: 288 pages
  • Publisher: Routledge (3 Oct 2002)
  • Language: English
  • ISBN-10: 041528743X
  • ISBN-13: 978-0415287432
  • Product Dimensions: 25 x 16 x 2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 590,369 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description


'Very timely ... refreshing ... this book has some very interesting and new content with thought provoking examples.' - Long Range Planning

'The authors have done some excellent research ... [the book] offers excellent, thought-provoking material for those interested in how the staff and customers in service companies relate.' - Winston Fletcher, Times Higher Education Supplement

About the Author

itute. Rosa Chun is Fellow in Reputation Management at Manchester Business School. Rui Vinhas da Silva is Lecturer in Marketing at Manchester Business School. Stuart Roper is Senior Lecturer in Marketing at Manchester Metropolitan University.

Inside This Book (Learn More)
First Sentence
Before explaining what we mean by reputation and its management it is worth stepping back to see where our thinking stands in the short history of formalized thinking about the strategy of organizations. Read the first page
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars excellent 25 Oct 2009
it is a new book so it is really good. but the price is a little bit high to me
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2 of 3 people found the following review helpful
5.0 out of 5 stars The Definitive Book of Corporate Reputation 7 April 2003
Davies and Chun, both outstanding academics, have written the clearest and most accessible book to date on corporate reputation, what it is and how to manage it.
They begin by placing reputation management in a strategic context relative to Porter, Mintzberg, etc, and progress through to a brilliantly conceived framework that can be used by corporations to both qualitatively and quantitatively measure their internal employee-derived identity against their externally derived customer image.
The 'gap' between the two can be used by management to realign the organisation so that it delivers what customers expect.
They then carry the application of the framework a crucial step further to 'baseline' against customer expectations for the sector allowing you to measure your performance relative to competitors and customer expectations of each.
Whether you are a CEO, involved in strategy development or responsible for marketing - this really is the next book you should read this year. An empirically derived framework for strategic and reputation management that will deliver real competitive benefit.
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4.0 out of 5 stars Very readable 16 Jun 2008
A great overview of the subject, with the authors' own findings and insights completing the book. Recommended.
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2 of 4 people found the following review helpful
By A Customer
Reputation is at the heart of every success company. This book is really a must for building corporate reputation. Dealing with corporate repuation measurement and analysis, this book gives a new paradigm. What can this bok offer is not just building reputation for conventional companies only, but also for companies after merger and aquisition. A deep analysis with some study cases make this book really perfect.
Shortly, once again, this book is a must if you want to measure, build or analysis your corporate repuation.
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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars  2 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars A deep analysis on corporate reputation 6 Jan 2003
By A Customer - Published on
This is really a comprehensive book on corporate reputation. This book is divided into two parts. Part one dealing with reputation as a strategic approach and part two dealing with managing corporate personality.
This book gives a deep new paradigm on how to manage corporate reputation. The study cases in this book really give real-world examples of managing corporate reputation.
This book provides analysis on corporate repuation not only of usual corporate, but also of merged-corporation.
A really good and useful book!
5.0 out of 5 stars Great book! 7 Oct 2011
By Victoria - Published on
Format:Hardcover|Verified Purchase
The book was came fast and the book is in very good conditions, like they said.
I recommended this online store!
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