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Corporate Investment Opportunities in the New Europe Hardcover – 3 Apr 2006

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Product details

  • Hardcover: 208 pages
  • Publisher: Kogan page; 1 edition (3 April 2006)
  • Language: English
  • ISBN-10: 0749446366
  • ISBN-13: 978-0749446369
  • Product Dimensions: 16.2 x 1.9 x 23.5 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 6,684,858 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Jonathan Reuvid graduated in PPE at Oxford University, worked as an economist for the French national oil company, Total, and then in investment banking before taking up senior line and staff positions in industry including general management of a Fortune 500 multinational covering most Western European countries.

Subsequently, he engaged in joint venture development in China and a parallel career in business book publishing. He is author of or consultant editor for more than 30 Kogan Page titles.

Product Description


"A new book lends favour to multinationals using resurgent European states as a platform." -- Lloyds List

"Evaluates the opportunites and advantages of direct investment in the ten newest countries to join the EU." -- Reference and Research Book News

"Evaluates the relative opportunities and advantages of direct investment in the economies of the New Europe." -- European Union Publishers Forum Catalogue Journal of Economic Literature

"Examines 16 key investment sectors in the new entrant states ripe for foreign investment...Very useful book." -- CNBC European Business

Book Description

An in-depth examination of the investment opportunities created by the expansion of the European Union.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews

Format: Hardcover
Perhaps this book had a distinct first movers' advantage in its genre when it initially came out and it does not disappoint. It explains in some detail, broadly revolving around 16 major sectors for investment, about the opportunities which new Europe offers.

From a clarity standpoint, this book offers an insight into investment in Cyprus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, Slovakia and Slovenia. Two other nations - Romania and Bulgaria joined after the book was published. Taking a broader viewpoint, a section on the comparative economics of the EU25 nations helps takes things into perspective, and indeed the opportunities that exist in ten new EU member states in question vis-à-vis Western Europe.

The author has also made a case for 'near sourcing' for Western European businesses as a viable alternative to engaging in sourcing from China or India. Its treatment of Bulgaria, Croatia and Romania is thorough. Some of the authors conjecture is very valid, especially after Bulgaria and Romania acceded to the EU.

Overall the market profiles and respective pieces on future prospects of new EU members are well researched and written. The book is meant to chart investment opportunities in New Europe for a specialist business readership and it passes with full marks.
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