- Hardcover: 336 pages
- Publisher: John Wiley & Sons (23 Dec 1996)
- Language English
- ISBN-10: 0471288071
- ISBN-13: 978-0471288077
- Product Dimensions: 23.7 x 15.9 x 2.7 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 4,668,682 in Books (See Top 100 in Books)
- See Complete Table of Contents
| |||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
This is a guide to using the Internet for business advantage. The authors examine the capabilities of the Internet in conjunction with strategic business principles. Aimed at business, marketing and IT managers, the book outlines the business steps essential to developing an effective strategy. It addresses such questions as how can the Internet change my business, what is the right Internet strategy for my business, and should I develop Internet and Intranet systems. The book also presents Internet strategies and development in business rather than operational terms.
From the Inside Flap
Corporate Internet Planning Guide Are you confused by the bewildering decision–making process involved in establishing an Internet presence or in creating an Intranet? If you’ve already made the Internet leap, are you seriously questioning its bottom–line value? Before you take another step, read Corporate Internet Planning Guide: Aligning Internet Strategy With Business Goals. This timely book breaks down the complicated process into simplified problem–solving steps that will help you confidently plan, develop, implement, and manage a corporate–wide Internet or Intranet strategy. You’ll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company’s capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact—or if you’re already online—to evaluate, enhance, and redefine your current Internet/Intranet strategy. Use Corporate Internet Planning Guide to:
- Identify your company’s Internet/Intranet needs
- Build your Internet/Intranet business case
- Develop an Internet/Intranet strategy that will enhance all aspects of your enterprise
- Strengthen your company’s overall strategic direction
- Implement your Internet/Intranet plan successfully
- Hundreds of examples that offer invaluable insight into what is working in corporate America and overseas
- Dozens of models, tables, and charts designed to help you develop a customized Internet strategy
- A how–to guide for evaluating the benefits and technologies associated with building the company’s presence on the Internet or creating an Intranet
- Sound, business–based tools to facilitate and promote responsible corporate use of the Internet
- A convenient guide to analyzing technologies, organizational impact, and risk factors—before you spend your money
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
Gascoyne does a great job of articulating the processes required to align Corporate Internet Strategy with core business Objectives. This is a critical component of any Strategic Marketing Plan.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4 reviews
9 of 10 people found the following review helpful
Trendy gushing over Internet possibilities.
2 Dec 1997
Format:Hardcover
This is one of those treatments which would make an excellent article in a business publication yet, unfortunately, has been expanded to book length. Case studies are numerous, shallow, and typically one paragraph long. After the first couple of chapters I found it repetitive as the same points were made about the same companies, only under different chapter headings.
The title page lists Ozcubukcu as co-author, but the dust jacket does not mention him/her, focusing solely on Gascoyne. It is possible that Ozcubukcu wrote the book from interviews with Gascoyne. Given the wandering path with which the book covers its subject, this seems likely.
There are a lot of "old model" - "new model" comparisons in the numerous tables, usually over simplifying what business was like BI (Before the Internet) compared to the dynamic new possibilities the Internet offers. One wonders how anyone made any money in the past.
In one chart, the authors describe the "New" world has one without barriers to entry and two pages later wax eloquent about how an early Internet adopter has established substantial entry barriers by using an interactive Web page. This is but one example of the books internal inconsistencies. One wonders if they read their own material. The book also contains numerous editing mistakes.
The authors speak of the Internet as a "paradigm shifting" technology which will change how all businesses operate (I wonder if McDonald's has received the word yet) rather than just another new method for communications between businesses and their customers and partners- about as "revolutionary" as the telegraph and the telephone.
The authors make many good points and offer sound advice, but this is pretty much finished by the end of the first 50 pages. Compared to other business books I have read, it offers little meat, a great deal of cheering and waving of pom-pons, and a shallow treatment of the subject, not worth the purchase price nor the time to read it. It's main selling point is that it reinforces the latest business fad of waxing eloquent about how the Internet will change the world.
6 of 6 people found the following review helpful
Excellent Guide to Internet Strategy and Planning
1 April 1999
Format:Hardcover|Amazon Verified Purchase
I ordered 3 books from Amazon.com on the development of an Internet Strategy for my company. This book is clearly the leader in the presentation and development of an Internet strategy. It is well written with relevant examples, tables and commentary. Don't waste your time and money on other titles -- this is the one.
2 of 2 people found the following review helpful
Excellent resource for Corp.Strategic Internet planning
24 Aug 1998
Format:Hardcover
Gascoyne does a great job of articulating the processes required to align Corporate Internet Strategy with core business Objectives. This is a critical component of any Strategic Marketing Plan.
Were these reviews helpful?
Let us know
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
- Books > Business, Finance & Law > Management > Management Skills > Leadership
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Business Plans
- Books > Computing & Internet > Web Development
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
