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Corporate Fundraising
 
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Corporate Fundraising (Paperback)

by Valerie Morton (Editor)
4.0 out of 5 stars See all reviews (2 customer reviews)
RRP: £22.95
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Product details

  • Paperback: 186 pages
  • Publisher: Directory of Social Change (6 Jul 2007)
  • Language English
  • ISBN-10: 1903991889
  • ISBN-13: 978-1903991886
  • Product Dimensions: 23 x 15.2 x 1.6 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 333,181 in Books (See Bestsellers in Books)

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Product Description

Synopsis
This is a guide for anyone looking to raise funds from companies for charitable work and those interested in the area of corporate giving. This fully revised and restructured edition provides information and commentary on the variety of ways in which charities and companies may work together for mutual advantage. Drawing on the expertise of corporate fundraisers and company givers, the book provides helpful insight into the mechanisms and methods of raising funds from corporate givers. The new edition includes new case studies and chapters on Getting your Message Across, Developing and Managing Corporate Partnerships in the 21st Century, Getting the Measure of Corporate Community Investment and The Pitching Process.

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Average Customer Review
4.0 out of 5 stars (2 customer reviews)
 
 
 
 
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7 of 8 people found the following review helpful:
3.0 out of 5 stars Good overview, 9 Jun 2004
This review is from: Corporate Fundraising (Paperback)
You don't get much bang for your buck (hence only 3 stars) but this book would be useful for anyone seeking to get an understanding of how fundraising works and what the major issues are. Its more of a summary than anything else, and could easily do with filling out in places. Nevertheless, it should probably be close at hand for anyone starting at in raising cash from corporates.
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0 of 1 people found the following review helpful:
5.0 out of 5 stars Great Book, 18 Jan 2008
I thought this book was great, if a tad expensive. There are some really useful chapters in here from various people in the know. I particularly liked the chapter on the pitching process - it was really good to get an insight into the process of how companies choose their charity of the year.
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