For me, as a vivid reader of business books, Ruth's book talks thoroughly about corporate finance strategies and every aspect of integrating financial strategy into a business. The flow is conducted in a way of common sense, which is talking to my reflective mind and makes me to truly connect my business understanding into the big picture of corporate financial strategy.
By also knowing Ruth in person as an academic, I understand that the book reflects her philosophy of talking non-no-sense. Her understanding for financial strategy is integrated and dealing with the very basics. Her clear logic for corporate financial strategy is reflected in this book. At first, Ruth talks about putting financial strategy in context of the business and linking corporate aspects with the financial decisions including corporate governance and executive compensation. Then, Ruth related financial strategy to the corporate lifecycle from start-up to declining businesses. As a next step Ruth gives insights about transactions and operating issues by discussing situations including floating, M&A, PE, Turnaround, international corporate finance and working capital management. After all, Ruth gives us an overall view and understanding of integrated financial strategy, so that we can plog financial issues into corporate aspects.
I strongly recommend this book to everybody who wants to understand financial strategy in a large context and tries to interconnect business aspects within financial strategy. This book gives rich references of further readings as well.
In summary, an excellent common-sense business book. An easy, straight-forward read.