Or their publishers,at any rate. While Ross et al. may present few new treasures for the advanced corporate finance practitioner, they serve up the basics in a highly readable, concise, and succinct style. As a neophyte to finance, I struggled through the turgid Brealey & Myers hash; the Ross book was a sufficient anodyne to the B&M poison. A fine field manual for the novice and intermediate student, and a good jumping off point for more advanced study. Don't trust anyone who dislikes this book---they probably get commissions from Brealey & Myers.