or
Sign in to turn on 1-Click ordering.
Trade in Yours
For a 2.06 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Tell the Publisher!
Id like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970 [Illustrated] [Paperback]

Andres Janser , Barbara Junod , Museum of Design Zurich
5.0 out of 5 stars  See all reviews (1 customer review)
RRP: 40.00
Price: 34.53 & FREE Delivery in the UK. Details
You Save: 5.47 (14%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 3 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 31 Aug.? Choose Express delivery at checkout. Details
Trade In this Item for up to 2.06
Trade in Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970 for an Amazon Gift Card of up to 2.06, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

30 Jan 2009
The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product design and corporate image in an exemplary way. The design reveals a modernist formal idiom. There was room in it for visual symbolism as well as the acquisition of nonrepresentational art. In the 1960s, the Basel office, under George Giusti and Fred Troller, was involved in developing the studios of the subsidiaries in the United States and the United Kingdom, placing more emphasis on advertising. This is the first comprehensive presentation of Geigy design, an important Swiss contribution to the international history of design.

Frequently Bought Together

Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970 + A5/05: Lufthansa and Graphic Design: Visual History of an Airline + Symbol (Mini)
Price For All Three: 64.48

Buy the selected items together

Customers Who Bought This Item Also Bought


Product details

  • Paperback: 208 pages
  • Publisher: Lars Muller Publishers (30 Jan 2009)
  • Language: English
  • ISBN-10: 3037781602
  • ISBN-13: 978-3037781609
  • Product Dimensions: 1.8 x 19.8 x 26.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 654,169 in Books (See Top 100 in Books)

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Table of Contents | Excerpt | Back Cover
Search inside this book:

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?


Customer Reviews

4 star
0
3 star
0
2 star
0
1 star
0
5.0 out of 5 stars
5.0 out of 5 stars
Most Helpful Customer Reviews
1 of 2 people found the following review helpful
5.0 out of 5 stars The Look of Switzerland 4 Mar 2012
By Robin Benson TOP 500 REVIEWER VINE VOICE
Format:Paperback
A remarkably thorough, comprehensive look at the graphics output of this Swiss chemical company. The clean, elegant designs of the Geigy 'look' really took off in the early fifties though the head of the publicity department Rene Rudin, as early as 1944, said: We must take care that a certain artistic level is maintained, marked by impeccable typographic design, high quality illustrations and technically flawless reproduction'. An excellent example of this design approach is shown with two pack shots on page sixteen. A 1942 insecticide spay shows a dull, unimaginative can the total opposite of the 1959 version, now with clean type (Helvetica, of course) and a simple graphic.

Page forty-three reveals an interesting observation: Geigy had no style manual, except for the packaging. The company relied on choosing designers who all had a similar attitude to design and were mostly trained at the Allgemaine Gewerbeschule in Basel. Clearly this paid off judging by the high quality of the printed material shown throughout the pages.

As the leading Swiss chemical company with an impeccable corporate face (I would place Hoffman La Roche a close second during the fifties and sixties) the company exported this to other countries. There is a chapter on Geigy in America and another dealing with United Kingdom. An interesting chapter, by graphic historian Roger Remington, though not relating directly to the company deals with the influence of Swiss graphic design in America.

The first part of the book takes an overall look at the how Geigy organised and ran their Publicity department (a footnote says that before 1966 this was known as the Propaganda Department) in Basel.
Read more ›
Comment | 
Was this review helpful to you?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars  3 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars The Look of Switzerland 4 Mar 2012
By Robin Benson - Published on Amazon.com
Format:Paperback
A remarkably thorough, comprehensive look at the graphics output of this Swiss chemical company. The clean, elegant designs of the Geigy 'look' really took off in the early fifties though the head of the publicity department Rene Rudin, as early as 1944, said: 'We must take care that a certain artistic level is maintained, marked by impeccable typographic design, high quality illustrations and technically flawless reproduction'. An excellent example of this design approach is shown with two pack shots on page sixteen. A 1942 insecticide spay shows a dull, unimaginative can the total opposite of the 1959 version, now with clean type (Helvetica, of course) and a simple graphic.

Page forty-three reveals an interesting observation: Geigy had no style manual, except for the packaging. The company relied on choosing designers who all had a similar attitude to design and were mostly trained at the Allgemaine Gewerbeschule in Basel. Clearly this paid off judging by the high quality of the printed material shown throughout the pages.

As the leading Swiss chemical company with an impeccable corporate face (I would place Hoffman La Roche a close second during the fifties and sixties) the company exported this to divisions in other countries. There is a chapter on Geigy in America and another dealing with United Kingdom. An interesting chapter, by graphic historian Roger Remington, though not relating directly to the company deals with the influence of Swiss graphic design in America.

The first part of the book takes an overall look at the how Geigy organized and ran their Publicity department (a footnote says that before 1966 this was known as the Propaganda Department) in Basel. The rest of the pages cover ads and a wide range of promotional material for named products produced by the pharmaceutical, dyes and agricultural divisions. The last chapter looks at how the company presented itself as a responsible company to the public through books and other media.

The book itself is a sort of reflection of the design Geigy used until the seventies. Clean, orderly presentation of text and the 385 illustrations and well printed on a matt art paper. I think thanks should go to Steven Lindberg who did an excellent translation job from the original German text.

The title will certainly interest designers and anyone dealing with the way a company presents itself in printed material.
2 of 2 people found the following review helpful
5.0 out of 5 stars Indispensable survey for students of Swiss graphic design 26 Feb 2010
By W. T. Koltek - Published on Amazon.com
Format:Paperback
The significance of J.R. Geigy SA, the Basel pharmaceutical, pesticide and dyestuff producer (later merged into Ciba-Geigy and ultimately Novartis), as a corporate patron of Swiss functional design cannot be overestimated. Flush with profits from its discovery of DDT in the early 1940s, Geigy expanded from a somewhat parochial dye maker to a diversified multinational enterprise within a short time. What was called "propaganda" played an important part in that expansion, and the firm's in-house studio engaged many Basel art and design students, as well as freelancers including the staff of Josef Mueller-Brockmann's firm in Zurich. Richard Hollis' Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 and other recent surveys credit Geigy, but include relatively few examples of the firm's output; this may be because the materials it produced were addressed to specialized audiences in medicine, agriculture, etc. This book, which complements a Zurich exhibition I would have given anything to see, rectifies this matter considerably. There are many pieces included that have not appeared in articles on the firm's graphic output in Graphis, Gebrauchsgraphik, etc., and the well-researched text places the organization of Geigy's design studios and freelancers in much-needed perspective, and credits individual designers more thoroughly. Only shortcoming is with respect to the American and British branches' output, which could have been better represented; some masterful work, such as a superb series of pharmaceutical ads appearing in U.S. journals in 1960, isn't included. That said, this is as close to a definitive survey of the Geigy graphic design legacy as we could wish for. An indispensable book.
1 of 1 people found the following review helpful
4.0 out of 5 stars Impressive 28 Jan 2010
By Dustin Koop - Published on Amazon.com
Format:Paperback|Verified Purchase
I purchased this book on a whim without really any idea of what to expect.
I was impressed as hell. The paper stock, the feel and the best part, the images and content were exciting.
If you like Swiss design this is a must have in your collection.
Were these reviews helpful?   Let us know
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback