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Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders Hardcover – 25 Apr 2014


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A practical guide to creating value for stakeholders. Managers can learn the diplomatic skills they need to deal with all kinds of stakeholders in a positive and constructive way. This is a rare book that is theoretically sound and practically relevant. -- R. Edward Freeman, University Professor and Olsson Professor, The Darden School, University of Virginia; author, 'Strategic Management: A Stakeholder Approach', 'Managing for Stakeholders: Survival, Reputation and Success' and 'Stakeholder Theory: State of the Art'

Witold Henisz uses creative rigour to build an important bridge between practitioners of corporate diplomacy and those who may not always value its contribution to business success. --Robert Court, Global Head of External Affairs, Rio Tinto

"In Corporate Diplomacy Witold Henisz draws from years of experience in the trenches - and he shares his insights in colorful stories about companies around the world who succeed or fail depending on their ability to engage with their stakeholders. The story of the privatization of power supply in the post-communist Republic of Georgia reads like a thriller and does not provide easy answers. But drawing from this and other experiences, Henisz develops a comprehensive and practical approach to guide those tasked with corporate diplomacy in their work. This book is full of concrete approaches that can help companies improve their interactions with various stakeholders. And it shows clearly that for sustained success, it is not enough to look inside the organization, improving production and internal processes. A company that fails to engage in corporate diplomacy risks angering their neighbors, regulators and other stakeholders - who can severly damage the organization and in the worst case, drive it into bankruptcy." --Eva Schiffer, Leadership Trainer, World Bank

It seems common sense, but to view yourself from the perspective of your stakeholders can show you things you simply cannot see. Effective and meaningful stakeholder engagement relies on sound analysis and people engaging people about issues they care about. Corporate Diplomacy provides example after example of the value of the process of building good relationships and the cost of getting it wrong. --Nicholas Cotts, Group Executive Environment and Social Responsibility, Newmont Mining Corporation

"Call them corporate diplomats, corporate idealists, or government or community relations professionals: Witold Henisz knows that they determine whether global companies fail or succeed. In Corporate Diplomacy he speaks directly to them, presenting cases, data, tools, and advice to help them improve outcomes for their companies, affected stakeholders - and consequently the world at large." --Christine Bader, Author of The Evolution of a Corporate Idealist: When Girl Meets Oil

"By elevating the importance of corporate diplomacy in creating value and providing a cogent framework to follow, Witold Henisz's work offers a novel analytical rubric that practitioners in all sectors will benefit from." --Ian Bremmer, President & Founder of Eurasia Group, Author, Every Nation for Itself: Winners and Losers in a G-Zero World and The End of the Free Market: Who Wins the War Between States and Corporations

"It will define the field." --Nick Lovegrove, former partner McKinsey, Senior Advisor to Tony Blair and current Senior Director Albright Stonebridge, Washington DC

"Corporate Diplomacy" spells out the business sense of strategically building relationships with stakeholders. Its case studies are a useful reference in the search for ways to continually improve this crucial area of business. -- Yedwa Simelane, Executive Vice President, Stakeholder Relations & Marketing, AngloGold Ashanti

It contributes new insights and methods to the subject of stakeholder engagement in an original and highly readable way. -- Robert Boutilier, President and Founder of Stakeholder 360; author, 'A Stakeholder Approach to Issues Management' and 'Stakeholder Politics: Social Capital, Sustainable Development and the Corporation'

This book addresses one of the most important issues for a modern corporation, not just in resources but in any industry. Starting with some really valuable techniques for mapping stakeholders, Witold Henisz goes on to demonstrate with many examples how this data can be integrated and applied. He concludes with very valuable examples of traps to avoid. An excellent guide, whether a company is starting afresh or checking well-developed approaches for potential flaws. -- Sir Mark Moody-Stuart, Chairman, Global Compact Foundation; MD, Royal Dutch Shell 1991 2001; author, 'Responsible Leadership'

Today's diplomats are found in corporations, the globe-hopping, resource- and talent-rich organizations on the front line of complex issues from human rights to adjudication of water rights. Success as a corporate diplomat requires a remarkable set of talents and skills - from data analysis to deep listening. Professor Henisz's new book is the ultimate field guide to this new brand of diplomacy. -- Judith Samuelson, Executive Director, Aspen Institute's Business + Society Program

Incisive and thought-provoking. The author tells us the why and how of building stakeholder relations that add value and reduce risk. This book can sharpen the skills that corporations need most in difficult places. -- Cameron Hume, Former US Ambassador to Indonesia, Algeria & South Africa; Consultant to Sinar Mas Group

In today s world, more than ever before, the license to operate for any business depends on establishing and maintaining good relationships with the full range of the company s stakeholders. Witold Henisz shows why that matters, the price of not managing it effectively and a clear framework for how to go about it. "Corporate Diplomacy" offers a valuable route map to help business leaders find their path through what can be challenging and unfamiliar terrain. -- Lucy Parker and Jon Miller, authors of 'Everybody s Business: The Unlikely Story of How Big Business Can Fix the World'

Some of the most difficult issues facing extractive industry companies today are not technical they re human challenges. Henisz's "Corporate Diplomacy" is a must-read, not just for Community relations or Communications Managers, but for virtually any executive with a decision-making power that inevitably affects external stakeholders. General Managers, CFOs, Human Resources and Procurement professionals, to name a few, need to be the day-to-day corporate diplomats whose actions make or break relationships with stakeholders. This book offers the most insightful, practical thought leadership guidance in the ever-changing field of stakeholder engagement for them to be successful. --Thibaut Millet, Associate Partner, Climate Change & Sustainability, EY

As a practitioner working in the area of stakeholder engagement, "Corporate Diplomacy" provides outstanding guidance on creating an effective stakeholder engagement strategy as well as providing the accompanying practical tools and frameworks to implement it. Witold Henisz illustrates the ever-present dynamic in the corporate environment, that it is essential to show both your external and internal stakeholders that your work is supported by sound strategy as well as clear implementation practices. Without both, the real business value is not achieved and your relationships with your stakeholders becomes compromised. Witold Henisz emphasizes that developing strong relationships with key stakeholders is not simply about good PR or corporate spin. It is actually about the broader goals of the organization and should be closely integrated into the operational performance of the business. Increasingly, organizations that ignore this do so at their own peril. -- Felicity Fouche, Independent Strategic Communications and Stakeholder Engagement Consultant; formerly with AngloGold Ashanti & Rio Tinto

With trust in corporations at all-time lows and the importance of business and society issues at all time highs, "Corporate Diplomacy" shows how systematic but practical engagement with stakeholders can address both problems. -- Ben W. Heineman, Jr, senior fellow at Harvard's schools of law and government; former GE SVP for Law and Public Affairs

Witold Heinsz offers an new paradigm for looking at the increasingly tough political and social challenges which companies face in emerging markets. If your company is facing a blockage or seeking a "license to operate," "Corporate Diplomacy" should be required reading. -- Steven Fox, Managing Partner & Founder, Veracity Worldwide LLC

This book is a refreshing perspective on how stakeholder engagement can move beyond simple PR and sentimental aspirations to a practice that creates real value for all involved. Witold Henisz effectively uses real examples to demonstrate why shareholder value and public benefit are inherently intertwined. From there he provides readers with the practical tools needed to develop winning corporate diplomatic strategies. -- Eric Kacou, Co-founder, ESPartners; author, 'Entrepreneurial Solutions for Prosperity in BOP Markets' -- Eric Kacou, Co-founder, ESPartners; author, 'Entrepreneurial Solutions for Prosperity in BOP Markets'

It seems common sense, but to view yourself from the perspective of your stakeholders can show you things you simply cannot see. Effective and meaningful stakeholder engagement relies on sound analysis and people engaging people about issues they care about. "Corporate Diplomacy" provides example after example of the value of the process of building good relationships and the cost of getting it wrong. --Nicholas Cotts, Group Executive Environment and Social Responsibility, Newmont Mining Corporation

About the Author

Witold J. Henisz is the Deloitte & Touche Professor of Management in Honor of Russell E. Palmer, former Managing Director at The Wharton School, The University of Pennsylvania. He received his Ph.D. in Business and Public Policy from the Haas School of Business at University of California, Berkeley and previously received a M.A. in International Relations from the Johns Hopkins School of Advanced International Studies. His research examines the impact of political hazards on international investment strategy. Witold has served as a consultant for the World Bank, The Inter-American Development Bank, The Conference Board, Eurasia Group and the Department of Homeland Security. He previously worked for The International Monetary Fund.


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Amazon.com: HASH(0x93b96ae0) out of 5 stars 2 reviews
1 of 1 people found the following review helpful
HASH(0x98570060) out of 5 stars Engaging style, concrete examples and action oriented methods 22 May 2014
By Amazon Customer - Published on Amazon.com
Format: Hardcover
This is a great book on why it makes sense for forward-looking companies to engage with the world around them (governments, citizens, CSOs, etc.) and go beyond a sole focus on making immediate profit. In part it reads like a juicy polit-thriller (amazing case study) - building on solid concrete experience Henisz provides concrete advice on how to implement corporate diplomacy.
0 of 1 people found the following review helpful
HASH(0x936ddc54) out of 5 stars CSR Like You Never Knew It 18 Aug. 2014
By Abel Iyasele - Published on Amazon.com
Format: Hardcover Verified Purchase
This ties CSR to your financial statements and is written by one of the best minds on the topic
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