Corporate Denial: Confronting the World's Most Damaging Business Taboo [Illustrated] [Paperback]

“New thinking on this subject is always welcome…” (Management Today, September 2004)

“…a handy reference guide…I shall be applying some of the processes in my own work.” (Eleanor Halsall, Director HalsAllan Consultancy, in Supply Managemnt, 17^th March 2005)

The vast majority of companies are in denial about the fact that they have become very ordinary places to be. As a result they are unchallenging, uninspiring, ineffective and generally listless. Corporate Denial helps companies of all sizes communicate and get to grips with the etiquette of inaction. It says the things you have longed to say, talks about the things you see on a daily basis and gives you a hammer to smash some corporate cows with. This is a manifesto for action for those who are just interested in the pursuit of good business. Read it and lead your organization out of denial.

Corporate Denial comes with its very own antidote, Codenial, to relieve the pressures and pains of working. Codenial (tm) provides:

• Fast relief from the etiquette of inaction
• Treats meaningless corporate values
• Alleviates lost purpose and low corporate libido
• Restores sanity and clears up confusion
• Provokes effective communication

Corporate Denial helps companies of all sizes communicate and get to grips with the etiquette of inaction.  It challenges the very spirit of how we think about our jobs and the organizations in which we work.

Corporate Denial says the things you have longed to say, talks about the things you see on a daily basis and gives you a hammer to smash some corporate cows with.  You will be able to start making a difference and lead your organization out of denial.  This is a manifesto for action for those who are interested in the pursuit of great business.

Once in a while someone comes up with a new way of looking at business that blows away preconceptions of how work should be, and demands that we re–evaluate the way we think, feel and behave. 

Corporate Denial is a much–needed antidote to business lethargy.  It will help you to say the things you have longed to say and talk about the corporate ills you see on a daily basis.  It is a must for anyone in business who wants to start making a difference and keep making a difference.

The unique formulation of Corporate Denial gets to grips with the etiquette of inaction that is slowing down even the world′s most successful organizations and uncovers the conspiracy of silence amongst business leaders that allows the status quo to survive.  Ultimately, you will learn exactly how to lift your company out of Corporate Denial and on to new levels of sustainable, healthy and invigorating success.

Will Murray was formerly a Head of Marketing at BT and then Director of Marketing at Ernst and Young.  He now runs WJM Business Relationships and is a  partner in The Business Brief.  His previous books include Brand Storm (FT Prentice Hall) and Hey You (Momentum),  Over the last twenty years Will and his colleagues have worked with many leading brands including: BA, GSK, Orange, Buckingham Palace, RWE Innogy and Fujitsu.