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Corporate Creativity (Hardcover)

by Alan G. Robinson (Author), Sam Stern (Author) "Early in the Korean War the U.S. Air Force hired Paul Torrance, holder of a newly acquired doctorate in psychology, to develop a training program..." (more)

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Product details

Hardcover: 277 pages
Publisher: Berrett-Koehler (1 Aug 1997)
Language English
ISBN-10: 1576750094
ISBN-13: 978-1576750094
Product Dimensions: 24.2 x 16.3 x 2.5 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 74,440 in Books (See Bestsellers in Books)
Popular in these categories:
#29 in Books > Business, Finance & Law > Management > Management Skills > Creativity
#72 in Books > Business, Finance & Law > Biographies & Histories > Company Histories

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Product Description

Product Description
This is an examination of corporate creativity. It profiles creative acts in companies around the world and introduces six essential elements of corporate creativity that companies can use to turn their creativity from a hit-or-miss proposition into a strategy they can rely on. These six elements include alignment, self-initiated activity, unofficial activity, serendipity, diverse stimuli and within company communication. Real-life examples are used to explore how creative acts occur, from the tiniest improvement to major breakthroughs such as the development of the inkjet printer, the bar code or a new way of making cheese.

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First Sentence
Early in the Korean War the U.S. Air Force hired Paul Torrance, holder of a newly acquired doctorate in psychology, to develop a training program that would prepare its pilots and crews to survive extreme conditions of deprivation and danger, including intense cold or heat; lack of food, water, or shelter; and being downed at sea, in the jungle, or even behind enemy lines. Read the first page

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4.0 out of 5 stars A clear look at where creative ideas come from!, 10 May 1999

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This review is from: Corporate Creativity (Paperback)

Creativity is critical to a company's long term survival. Without the development of creative thought within the organization, companies will be trapped within the paradigm of their existing business and will not be able to adapt to the needs and changes in the world around them. In Corporate Creativity, Robinson and Stern develop a clear definition of the attributes necessary for successful corporate creativity with strategies to help develop these attributes.

I found the real world stories illustrating the necessity for corporate creativity to make the points clear as the authors discussed the need for corporate alignment, self-initiated activity, unofficial activity, serendipity, diverse stimuli, and within-company communication to be informative and enjoyable. Learning some of the history behind the invention of Nutrasweet, Teflon, and barcodes made the creative process come to life. This book is a must read for anyone who believes that their company is not doing everything possible to develop creative thought within the organization.

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