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Corporate Communication: A Guide to Theory and Practice

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Corporate Communication: A Guide to Theory and Practice [Paperback]

Joep Cornelissen (Author)

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Product details

Paperback: 296 pages
Publisher: Sage Publications Ltd; Third Edition edition (18 Mar 2011)
Language English
ISBN-10: 0857022431
ISBN-13: 978-0857022431
Product Dimensions: 24.3 x 17 x 1.5 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon Bestsellers Rank: 178,994 in Books (See Top 100 in Books)
- #70 in Books > Business, Finance & Law > Sales & Marketing > Public Relations

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Product Description

Review

Joep Cornelissen has done a masterful job in integrating many ideas and approaches to corporate communication: academic theories, professional cases, management and communication theories, stakeholder theories, and U.S. and European perspectives. As a result, students, scholars, and practitioners all will gain a broad understanding of the discipline by reading this book (James E. Grunig )

Product Description

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.

New to the Third Edition:

- New chapters on strategic planning and campaign management, research and measurement and CSR and community relations

- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding

- Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.

- New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.

- Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.

- Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links

Praise for the Second Edition:

"This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell

'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo

(20110425)

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Most Helpful Customer Reviews

A strategic approach combined with practical examples 27 July 2011

By Kunio Inoue

Format:Paperback

The book takes a very helpful integrated approach to the subject of corporate communication. It is well structured and takes the reader from key concepts to practical examples and applications. The latest edition is even more comprehensive in covering current developments including web 2.0 and with new chapters on strategic planning, campaign management and research and accountability. All of these additions make this a very strong text from a practical point of view. Highly recommended for students and anyone who needs to manage communications from a strategic perspective.

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The number 1 book on the fundamentals of corporate communication 22 July 2011

By Tibor

Format:Paperback

This book provides readers the necessary state of the art theoretical fundamentals and practical insights -based on case study material- on corporate communications in the 21st century. As organizations are in need of strengthening their communicative capacity as a whole to prosper, the issue of corporate communications becomes increasingly multifaceted. The author has succeeded very well in presenting many of the fundamental issues that corporate communications directors, their teams and eventually organizations encounter in an accessible manner. Therefore, it is a great book for teaching and a must read for everyone who's interested or engaged in corporate communication.

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