Product Description
Corporate Co–Evolution is a work of major scholarship that develops broad macro–economic principles of corporate strategy by examining and analyzing the history and growth of Telemig, a major Brazilian telecommunications company.
- Analyzes the different domains of the corporate environment – economic, social, cultural and political – that impact on the evolution of companies
- Traces the multi–level changes in a major Brazilian telecommunications company, uncovering the dynamics of change over the course of 30 years
- Develops a broader contextual and historical perspective that enriches our understanding of today’s international corporate environment
- Includes a general introduction to the complex political factors in the corporate environment that impact the growth of companies
- Co–authored by internationally–renowned author and business consultant, John Child
From the Back Cover
Corporate Co–Evolution is one of the first major works in Blackwell’s
Organization and Strategy research series of business texts. By tracing the history and growth of Telemig, a major Brazilian telecommunications company,
Corporate Co–Evolution develops broader macro–economic principles that can be applied to today’s international corporate environment.
After a general introduction to political regulations and other domains of the corporate environment that impact the growth of companies, Corporate Co–Evolution delves deeply into Telemig’s past. The text closely documents and analyzes the dramatic changes over the course of 30 years that transformed Telemig from a “lumbering dinosaur to a soaring eagle” as privatization takes the corporation into the 21st century. The authors skillfully draw out the practical and policy implications of the Telemig experience to develop a broader systematic theory of corporate evolution that is highly relevant to the contemporary business world.
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