Corporate Branding & Identity

The list author says:
	"An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations."

The list author says:
	"Engaging Organisational Communication Theory and Research is an indispensable resource for anyone wishing to be familiar with current trends in the field of organisational communication."

The list author says:
	"Organisational Identity presents the classic works on organisational identity alongside more current thinking on the issues."

The list author says:
	"This is an integrated approach to the management of all verbal, visual and environmental elements and media in communicating an organisation's identity."

The list author says:
	"It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand."

The list author says:
	"This books fundamental premise is that organisations should use all forms of communication - be they performance of products and services, the action of employees or advertising to build relationships"

The list author says:
	"Integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image."

The list author says:
	"Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital."