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A guide to the corporate art market. The author provides techniques for increasing sales opportunities and revenues, gives tips for navigating new markets and enriches her discussion with anecdotes, case histories and advice from consultants. Details are provided on how to sell to top decision makers, establish a profitable fee and commission structure, generate leads, write and present winning proposals, as well as how to start and run a corporate art consulting business. Included are sample proposals, a directory of more than 200 resources for art consultants and sample forms and contracts.
A guide to the corporate art market. The author provides techniques for increasing sales opportunities and revenues, gives tips for navigating new markets and enriches her discussion with anecdotes, case histories and advice from consultants. Details are provided on how to sell to top decision makers, establish a profitable fee and commission structure, generate leads, write and present winning proposals, as well as how to start and run a corporate art consulting business. Included are sample proposals, a directory of more than 200 resources for art consultants and sample forms and contracts.
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