- Hardcover: 192 pages
- Publisher: McGraw-Hill Inc.,US; 70th edition (1 Oct 1998)
- Language English
- ISBN-10: 0070502404
- ISBN-13: 978-0070502406
- Product Dimensions: 20.6 x 13.2 x 2.3 cm
- Average Customer Review: 3.8 out of 5 stars See all reviews (13 customer reviews)
- Amazon Bestsellers Rank: 1,508,122 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
The martial art of aikido is based on the ancient philosophy of winning without fighting and victory over self. Instead of using your resources for an offensive strike, you concentrate this valuable energy on building your own strengths. In head-to-head competition you seek to take over the power and energy of your competitor in order to render his strength obsolete. Now, in Corporate Aikido, Robert Pino shows businesses how to apply the powerful techniques of this ancient art to the ultra-competitive arena of today's business climate. Pino's strategies help managers create a vision, build the inner strength of their organization, and devise business and marketing plans for making their competitors' strength obsolete, rather than attacking their competitors' weaknesses. Some books tell businesses to go to war. Some tell them to crush competitors. Corporate Aikido shows you how to achieve powerful results through balance and awareness rather than brute force.
From the Author
Reveal your company's inner strengths...
In Corporate Aikido I show businesses how to apply the powerful techniques of the ancient martial art aikido to the ultra-competitive arena of today's business climate. Corporate Aikido help managers create a vision, build the inner strength of their organization, and devise business and marketing plans for making their competitor's strength obsolete, rather than attacking their competitor's weaknesses. Everyone in the company can become a Master at identifying and unleashing Ki-the company's unique inner strengths- as well as creating growth. Rewrite the rules and achieve victory over self!
In Corporate Aikido I show businesses how to apply the powerful techniques of the ancient martial art aikido to the ultra-competitive arena of today's business climate. Corporate Aikido help managers create a vision, build the inner strength of their organization, and devise business and marketing plans for making their competitor's strength obsolete, rather than attacking their competitor's weaknesses. Everyone in the company can become a Master at identifying and unleashing Ki-the company's unique inner strengths- as well as creating growth. Rewrite the rules and achieve victory over self!
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover
As a teacher of Aikido and a product manager I was keen to see some one marry the two together. Unfortunately Mr Pino seems to have very little understanding of Aikido. If you want to use Aikido in business, go and learn Aikido. It is a way of harmony and teaches you to use mind and body co-ordination in daily life. This book is poorly written, factually incorrect, repetitive, and does not develop any concepts. One star is way to high a score.
1 of 1 people found the following review helpful
Format:Hardcover
Not only has Mr. Pino little understanding of Aikido, he almost seems to have even less understanding of marketing. Otherwise he wouldn't have borrowed so many concepts that have been written down a long time ago by many authors on marketing. I am quite surprised that some people have rated this book with 5 stars. Is it a coincidence that some of these guys live in Chicago and Rotterdam, two of the places where Mr. Pino has offices? I'm afraid to write it down, but it might be that Mr. Pino has asked all his friends to rate his book with 5 stars. It certainly is the most obvious explanation: The contents of the book does not justify a higher score than 1 star.
Format:Hardcover
Pino did not write an aikido book, but a new paradigm for managers of the future. Great translation of the aikido principles into new strategy concepts for marketing and business. Interesting read!
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Most Recent Customer Reviews
Change your paradigms
I love the concept of making your opponent's strength obsolete. It sounds simple, but is nevertheless quite the opposite of what many companies where I have worked for believe they... Read more
Published on 30 May 2001
Pageturner for everybody who is interested in new concepts
Pino's book is awesome. i am not a practicioner of Aikido or any other Martial Art, however, found this book clear, practical and usefull in formulating business strategies. Read more
Published on 1 Nov 1999
A Kyu rank understanding of aikido and its principles
As a student of aikido and 3rd dan, I am always eager to see new material on the application of aiki principles. If Mr. Read more
Published on 30 Aug 1999
Robert Pino changes your view on strategy!
After seeing Robert Pino's appearance on CNN I bought the book. Awesome! The way he gives senior executives a fresh look at strategy and how they can guide their employees to... Read more
Published on 31 May 1999
New insights into corporate strategies!
Pino's principles and thougth provoking book gave me and my team new insights into our mission, and our strategy. Read more
Published on 2 April 1999
Good but could be better
When I first saw this book I was expecting a complete explanation of Aikido and its application in the world of business. Read more
Published on 17 Mar 1999
A "must read" for managers!
Robert Pino's Corporate Aikido reveals not only the best way to compete and win over self, it also deals with the unwritten rules of personal and business growth. Read more
Published on 16 Nov 1998
Balance yourself and your company
Reading Corporate Aikido of Robert Pino in Dutch made me realise to balance Spirit, Mind and Body. As director of a Design Agency but also on personal level I can strongly advise... Read more
Published on 25 Aug 1998
Become a real Master in your industry!
Corporate Aikido by Robert Pino gave me and my company a real practical insight into how to become the Master in our industry. Read more
Published on 17 July 1998
A thought provoking book on the spirit of organizations!
Never thought that the spirit, mind and body of organizations were that close interlinked! Being a layman on the instrinsic values of Aikido's principles myself, I had a chance to... Read more
Published on 16 July 1998
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