Shire Publications has been around since 1962 and specialises in easy to read books that reflect the interests and passions of people. If you have an enthusiasm for something, they probably have a book about it, one of which is `Corgi Toys'.
Like the majority of others in the series, this is an easy to read 64-page history of a company that would be an intrinsic part in the life of any ten-year-old boy (and no doubt a few girls too). Beginning as Mettoy in 1932, the Corgi name didn't arrive until 1956 and was a rival to Dinky until it took the lion's share of the market. David Cooke's history of the company (and it's been bought and sold so many times it makes your head spin) is accompanied by some superb examples of the models, and all with original boxes.
However, that isn't really what makes this book worthwhile; no, it's what it brings back. Reading it made me say to anyone within earshot, "I had that one" or "I remember those" and brought forth memories of trying to find the yellow rockets once you had fired them from the rear of the Batmobile, or changing the picture on the television set that came as part of the Lincoln Continental. And that's what makes nostalgia so sad. In the heyday of Corgi, their cars were toys and were meant to be played with. Nowadays, it's a completely different story, the Hornby owned company catering instead for mainly adult collectors. Where once they sold in lorry loads - and James Bond's Aston Martin DB5 shifted over four million units - production runs are now limited to a few thousand.
Was it really a better era? In many ways, yes. Okay, only those remember the brand with affection will understand the excitement and enjoyment of the times and Cooke's narrative is interesting, but it's the pictures that bring a tear to the eye. Buy this and reminisce, but don't let anyone see you using a handerchief.
The only thing this book could have done with is a list of models produced by the company under that iconic name of Corgi.