"Writing for the web is different. This book shows you how and why its different and how to persuade online. Some odd conclusions I feel but still very good."
"I agree with an Amazon Reviewer who says this is 'a bit in your face but still useful'. Sometimes over the top but I enjoyed this and took away a great deal."
"Joe Vitale knows how to promote himself and he's done it with strong, hypnotic copy. In this book he talks you through his approach. A little too 'American' at times but I still learnt from this book."