- Paperback: 96 pages
- Publisher: Hodder Arnold (28 Nov 2003)
- Language English
- ISBN-10: 0340811943
- ISBN-13: 978-0340811948
- Product Dimensions: 19.2 x 12.8 x 1.2 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
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Amazon Bestsellers Rank:
197,264 in Books (See Top 100 in Books)
- #12 in Books > Business, Finance & Law > Management > Operational Research
- #72 in Books > Business, Finance & Law > Management > Strategy
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
Copywriting is a skill that we all increasingly need in the business world - you don't have to be in the marketing department to be asked to write copy for your product or service. Robert Ashton writes from the broader business and SME angle to appeal to a wide audience. He avoids the use of marketing jargon and covers a broad spectrum of copywriting including letters, advertising, press releases, catalogues and websites.
About the Author
Robert Ashton is an entrepreneur. He has built and sold two businesses in ten years and recently established his third. He attributes much of his success to his ability to write persuasive copy, from sales letters to letters to the bank, client proposals to promotional copy, in particular press releases. He approaches business copywriting from a practical, 'reader focused' perspective, using grammar and form simply to reinforce the messages he wants to convey. He is a Trustee of Chamber Orchestra East, a business mentor with the Princes Trust, a Common Purpose graduate.
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Customer Reviews
Most Helpful Customer Reviews
13 of 14 people found the following review helpful
Format:Paperback
"Copywriting in a week" is a clear and concise way to find out more about how to improve your copywriting skills. From the use of layout, pictures and words to communicating with the media, the book gives enough information to increase your confidence without overloading you.
I would recommend it to anyone who is new to copywriting and wants to cover the basics well.
I would recommend it to anyone who is new to copywriting and wants to cover the basics well.
4 of 7 people found the following review helpful
Format:Paperback
At last a book on copy-writing which is not simply full of its own importance. A book that helps take the writing demons away and shows a route to copy writing in a commanding manner. This book can give you tips and hints and lead you to question how you write and where the emphasis should lie.
Ivor Biggun
Ivor Biggun
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
0 of 2 people found the following review helpful
Copywriting (in a) weak
29 Aug 2006
Format:Paperback
Is this a book or an infomercial at 2:30 on a Saturday afternoon? There are no quick fixes.
Learn the craft. Don't look for the quick answer. You (and your work) will be much better off.
Learn the craft. Don't look for the quick answer. You (and your work) will be much better off.
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