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Teach Yourself Copywriting (TY Business Skills)
 
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Teach Yourself Copywriting (TY Business Skills) (Paperback)

by Jonathan Gabay (Author)
4.4 out of 5 stars  See all reviews (5 customer reviews)
RRP: £9.99
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Teach Yourself Copywriting (TY Business Skills) + Write To Sell: The Ultimate Guide to Great Copywriting + The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
Price For All Three: £21.83

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Product details

  • Paperback: 336 pages
  • Publisher: Teach Yourself; 3Rev Ed edition (27 Jun 2003)
  • Language English
  • ISBN-10: 0340867280
  • ISBN-13: 978-0340867280
  • Product Dimensions: 19.2 x 13 x 2.2 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 83,839 in Books (See Bestsellers in Books)

    Popular in these categories:

    #49 in  Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Writing Guides
    #70 in  Books > Reference > Writing > Editing
  • See Complete Table of Contents

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Product Description

Jamie Dow, Brand Development Centre

"Compulsory and compulsive reading."


Review

"Compulsory and compulsive reading." (Jamie Dow, Brand Development Centre )

"Plenty of nuggets and well worth keeping close to hand for inspiration" (Institute of Direct Marketing )

"Perfectly explains how copywriting works." (Daily Telegraph )

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Average Customer Review
4.4 out of 5 stars (5 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
12 of 13 people found the following review helpful:
5.0 out of 5 stars The Bible for Budding Copywriters, 29 Oct 2003
By A Customer
When I decided I wanted to be a copywriter this is the book I bought. It is the industry standard guide. My well thumbed copy has been invaluable to my career in the creative industry.

Gabay's consise and incisive tutorials are a great guide to the profession for budding copywriters and established professionals. It comes highly recommended.

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7 of 9 people found the following review helpful:
5.0 out of 5 stars The best book on copywriting and marketing ever, 20 Oct 1996
By A Customer
This book is a must if you want to learn the inside secrets about copywriting and effective advertising.marketing. It tells you everything you need to know and gives you tips on things that you never thought possible. It is ideal for business students and also for students who want to learn about how english is applied to marketing and commerce. It is full of interesting lessons and would be ideal for any person already working in advertising or looking to get into the business
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17 of 24 people found the following review helpful:
5.0 out of 5 stars Gabay's done it again - even better than the first edition, 6 Aug 2000
By A Customer
The definitive book on copywriting. It includes everything you'd ever want to know. Written clearly and consisely, it is perfect for anyone working in advertising and marketing.

A total must

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Most Recent Customer Reviews

5.0 out of 5 stars An excellent introduction to copywriting
The perfect introduction for novices, and a great refresher for season pros. It's tightly structured, well organised and packed full of practical examples. Read more
Published 10 months ago by K. Walsh

2.0 out of 5 stars School Book
Compared with the other books I have read on copywriting this doesn't inspire. There is lots of content but I didn't think there was a particularly strong tone of voice. Read more
Published on 5 Sep 2006 by P. Lowry

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