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Teach Yourself Copywriting (TY Business Skills)

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Teach Yourself Copywriting (TY Business Skills) (Paperback)

by Jonathan Gabay (Author)

4.4 out of 5 stars See all reviews (5 customer reviews)

RRP:	�9.99
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Product details

Paperback: 336 pages
Publisher: Teach Yourself; 3Rev Ed edition (27 Jun 2003)
Language English
ISBN-10: 0340867280
ISBN-13: 978-0340867280
Product Dimensions: 19.2 x 13 x 2.2 cm

Average Customer Review: 4.4 out of 5 stars See all reviews (5 customer reviews)

Amazon.co.uk Sales Rank: 136,050 in Books (See Bestsellers in Books)
Popular in these categories:
#47 in Books > Business, Finance & Law > Sales & Marketing > Advertising
#77 in Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Writing Guides

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Product Description

Jamie Dow, Brand Development Centre
"Compulsory and compulsive reading."

Review
"Compulsory and compulsive reading." (Jamie Dow, Brand Development Centre )

"Plenty of nuggets and well worth keeping close to hand for inspiration" (Institute of Direct Marketing )

"Perfectly explains how copywriting works." (Daily Telegraph )

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advertising(1)

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What Do Customers Ultimately Buy After Viewing This Item?

	55% buy the item featured on this page: Teach Yourself Copywriting (TY Business Skills) 4.4 out of 5 stars (5) �7.21
	25% buy Write to Sell: The Ultimate Guide to Great Copywriting 4.6 out of 5 stars (30)
	9% buy The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells 4.6 out of 5 stars (9) �9.09
	6% buy Can I Change Your Mind?: The Craft and Art of Persuasive Writing 4.7 out of 5 stars (24) �6.99

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Customer Reviews

5 Reviews

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Average Customer Review

4.4 out of 5 stars (5 customer reviews)

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Most Helpful Customer Reviews

12 of 13 people found the following review helpful:

5.0 out of 5 stars The Bible for Budding Copywriters, 29 Oct 2003

By A Customer

When I decided I wanted to be a copywriter this is the book I bought. It is the industry standard guide. My well thumbed copy has been invaluable to my career in the creative industry.

Gabay's consise and incisive tutorials are a great guide to the profession for budding copywriters and established professionals. It comes highly recommended.

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7 of 9 people found the following review helpful:

5.0 out of 5 stars The best book on copywriting and marketing ever, 20 Oct 1996

By A Customer

This review is from: Copywriting (Teach Yourself) (Paperback)

This book is a must if you want to learn the inside secrets about copywriting and effective advertising.marketing. It tells you everything you need to know and gives you tips on things that you never thought possible. It is ideal for business students and also for students who want to learn about how english is applied to marketing and commerce. It is full of interesting lessons and would be ideal for any person already working in advertising or looking to get into the business

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17 of 24 people found the following review helpful:

5.0 out of 5 stars Gabay's done it again - even better than the first edition, 6 Aug 2000

By A Customer

This review is from: Copywriting (Teach Yourself) (Paperback)

The definitive book on copywriting. It includes everything you'd ever want to know. Written clearly and consisely, it is perfect for anyone working in advertising and marketing.

A total must

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Most Recent Customer Reviews

5.0 out of 5 stars An excellent introduction to copywriting
The perfect introduction for novices, and a great refresher for season pros. It's tightly structured, well organised and packed full of practical examples. Read more

Published 5 months ago by K. Walsh

2.0 out of 5 stars School Book
Compared with the other books I have read on copywriting this doesn't inspire. There is lots of content but I didn't think there was a particularly strong tone of voice. Read more

Published on 5 Sep 2006 by P. Lowry

› See all 5 customer reviews...

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