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Product Description
Product Description
Creating effective copywriting is of vital importance in todays design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading industry talents from both the UK and US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing creative writing, editing and presentation skills. Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques to thrive in the world of creative commercial writing.
About the Author
Mark Shaw has been a copywriter for over 20 years. The founder of Jupiter Design, one of the UK's top 25 design agencies, he has trained many successful copywriters. Now a consultant in brand strategy and creative communications, Mark now runs bespoke copywriting seminars for corporate businesses and design students.
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